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A Beautiful Face Is Like Heroin, Study Says


It's no secret that pretty people tend to have an advantage over the rest of us. In fact, research has repeatedly demonstrated that humans who don't conform to a near-universal ideal of facial attractiveness are treated more poorly than their "beautiful" counterparts.

But, would our brains reward us for looking at pretty faces? A new study indicates that, evolutionarily speaking, an attractive face is more valuable, and thus we might have built-in biochemical motivation to like individuals with those faces. A new study, published in the journal Molecular Psychiatry, suggests that beauty actually activates the reward circuits of the human brain in the same way as some drugs. Specifically, the study's researchers looked at μ-opioid receptors, the same receptors activated by morphine and heroin. Those receptors also happens to play an important role in feelings of bonding and attachment. If they were artificially stimulated by drugs, would pretty faces look even prettier? 

The answer may be yes—and you'll never believe why. For more details, click here to read the full story on Refinery29!


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