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Researchers Use Twitter to Track Our Collective Mood


Most of us use Twitter to follow celebs or share cool news, but researchers are using two years of Tweets to monitor more than just breaking news of what celebrity couple split up. They're tracking our moods and emotions. 

Two Cornell University researchers searched half a billion tweets over the course of about two years looking for about 1,000 words associated with positive and negative emotions, along with emoticons. And as they sorted through the more than 500 million Tweets, a pattern emerged. In general, people seemed to be happier in the morning, less happy in the late afternoon and then happier again in the evening. The pattern was found to be true across cultures and countries, and even on weekends — although the mood cycle was pushed back a couple of hours since people tended to go to sleep and get up later. Researchers note that social media like Twitter may be a new way to study social behaviors, moods and emotions.

Are you on Twitter? Think this "collective mood" is true of you? Tell us about it...on Twitter, of course! Tweet us your thoughts at @Shape_Magazine!


Jennipher Walters is the CEO and co-founder of the healthy living websites and A certified personal trainer, lifestyle and weight management coach and group exercise instructor, she also holds an MA in health journalism and regularly writes about all things fitness and wellness for various online publications.


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