I'm a huge fan of Lost and I bawled my eyes out at the end of the series finale (did you?) but before that final scene I felt like I was being bombarded with ads for food! I had eaten dinner just before the finale and at the start of the show I felt full, satisfied and content. But all those images of food stirred up what I call "mind hunger" - after what seemed like the 6th or 7th ad featuring French fries (my can't-live-without food) I decided to stop watching the commercials. I spend that time combing my cat, unloading the dishwasher, folding laundry, practicing my guitar, etc., and while I could still hear them, not seeing those images definitely helped reconnect my body and mind and quell my cravings.
Get this - a recent study found that making food choices based on TV ads shown during 84 primetime hours and 12 hours on Saturday morning would result in a seriously imbalanced diet. Researchers found that a 2,000-calorie diet consisting entirely of advertised foods would pack 25 times the daily recommended sugar intake and 20 times the recommended allowance of fat, but less than half of the optimal number of servings of veggies and fruit.
I try to limit my TV time (check out my previous post about the boob tube weight connection) and a lot of my favorite shows don't include commercials (I heart True Blood bigtime!) but I know this: while I can't give up TV, I can definitely give up commercials!
What's your take on this topic? Have you ever found yourself ordering pizza after seeing an ad for a cheesy pie on the screen? If like me those images stir up cravings, try tuning them out and let me know if it helps!
P.S. These fries are from a place called Pommes Frites in the East Village in NYC