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"This Girl Can" Video Empowers All Women to Get Active


Looking for some serious feel-good workout inspiration? A new viral video from This Girl Can—a national campaign developed by Sport England—is inspiring women to feel confident and get active, whatever their size, shape, age, or fitness level. 

"This Girl Can celebrates the women who are doing their thing no matter how they look or how sweaty they get. They’re here to inspire us to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome," the website says.

Rather than featuring athletes, the campaign streetcast real, 'sassy' British women for the commercial, and shows them spinning, swimming, running, boxing, and more.

Another key goal of the campaign is to break the persistent and significant gender gap in the UK. "There [are] two million more men than women exercising or playing sport regularly. I believe we can tackle this gap, because our research shows that 75 percent of women would like to do more," said Sport England CEO Jennie Price.

The group may be UK-based, but removing any barriers that keep women from working up a sweat is a goal we can get behind from across the pond as well. (Check out these 18 Inspirational Fitness Quotes to Motivate Every Aspect of Your Workout!)


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