If you thought supermodel Gigi Hadid was just another pretty face, you'll be pleasantly surprised to see her latest collaboration with Reebok. Hadid is getting down and dirty with her dukes up as the newest face of Reebok's #PerfectNever campaign, a movement aimed to shatter the illusion of perfection, empower women to embrace their imperfections, and to be the best versions of themselves.
As a Victoria's Secret model and the flawless face of some seriously big brands (from Tommy Hilfiger to Fendi), Hadid might seem like the last person to reject perfection. But hold up—first of all, she gets body shamed and criticized just like the rest of us, on an even larger scale. Second, #PerfectNever isn't so much about being imperfect as it is about constantly striving to improve.
Hadid isn't the first celeb to champion the movement. In the powerful #PerfectNever campaign launch video, UFC fighter Ronda Rousey literally stripped off her ball gown, makeup, and done-up hair to make a point about perfection. But Hadid's campaign teaser video proves Ronda's not the only one who can throw a punch—those boxing gloves aren't just for show.
Hadid, a former competitive horseback rider and volleyball player, says that in the past she's been too focused on being flawless: "When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing altogether," she told Reebok. "I'd focus on my mistakes which would breed more missteps—a domino effect. Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most."
Her favorite workout? Boxing, obviously, but it's not just for her body. "Working out isn't only physical for me," she told Reebok. "It's mental. It helps me escape the noise in my head. It's the only time my mind goes quiet."
"'Perfect' never exceeds expectation. It doesn't allow us to reach our full potential," Hadid wrote in an Instagram post about the movement. "May we be confident and have love for who we are, but, in all that we are passionate about, may we always remember that Good is the enemy of GREAT. Don't settle."
(P.S. Hadid was eating this one superfood before any of us were—maybe that's why she always has that gorgeous glow.)