Lili Reinhart and Nina Agdal want you to share unretouched swimsuit pics.

By Renee Cherry
June 13, 2018
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Photo: Gilbert Carrasquillo / Getty Images

Summer is a body-image hurdle for many women, so Aerie has tapped celebs to encourage swimsuit-season body positivity. Nina Agdal and Lili Reinhart are the latest celebs to post to Instagram as part of the company's #AerieREAL campaign.

Each woman shared a swimsuit photo of herself and called for her followers to do the same with the hashtag #AerieREAL. As it has for past projects, Aerie will donate $1 to the National Eating Disorders Association for every swimsuit photo with the hashtag, up to $25,000. (Related: This Instagrammer Is Sharing Why It's So Important to Love Your Body As It Is)

"Some days are harder than others to accept your body for how it is," Reinhart wrote in her caption. "The 'ideal body' is often presented to us as looking one particular way...but that's a concept I hope to help change. There is not one shape that's more beautiful than another. We should be exposed to all body types in advertising and media." (Related: 10 Strong, Powerful Women to Inspire Your Inner Badass)

Agdal posted her call for unretouched swim photos with a note on how she learned to love her body. As a model, she's been told that she was too skinny and told that she needed to lose weight, which often led her to criticize herself, she shared. "I've always had a hard time feeling comfortable wearing shirts or dresses that enhances my breast or my shoulders because of what I thought I saw when I looked in that mirror," she wrote. "I thought my breasts were 'too much' and I wanted to hide my 'swimmer shoulders.' We all have our insecurities and that's okay. What is important is that we don't turn it into an illusion that we are not good enough, and that we address it."

Agdal became an #AerieREAL role model in April but had previously modeled for Aerie from 2011 to 2014. Four years later, she's 20 pounds heavier and physically and mentally stronger, she wrote on Instagram. "What people saw in previous Aerie campaign 4 years ago was me, but it was an insecure young girl trying to find her way," she wrote. "Aerie never criticized me back then, nor do they criticize me now. They embrace YOU, and I love that so much."

Reinhart and Agdal are part of an inspiring group of women and Aerie partners, including Iskra Lawrence, Aly Raisman, Hilary Duff, and Yara Shahidi. (ICYMI, three of them posed with their moms for the most adorable shoot.) Keep it coming, Aerie. We can't get enough.