Lili Reinhart and Nina Agdal want you to share unretouched swimsuit pics.
Photo: Gilbert Carrasquillo / Getty Images
Summer is a body-image hurdle for many women, so Aerie has tapped celebs to encourage swimsuit-season body positivity. Nina Agdal and Lili Reinhart are the latest celebs to post to Instagram as part of the company’s #AerieREAL campaign.
Each woman shared a swimsuit photo of herself and called for her followers to do the same with the hashtag #AerieREAL. As it has for past projects, Aerie will donate $1 to the National Eating Disorders Association for every swimsuit photo with the hashtag, up to $25,000. (Related: This Instagrammer Is Sharing Why It's So Important to Love Your Body As It Is)
"Some days are harder than others to accept your body for how it is," Reinhart wrote in her caption. "The 'ideal body' is often presented to us as looking one particular way...but that's a concept I hope to help change. There is not one shape that's more beautiful than another. We should be exposed to all body types in advertising and media." (Related: 10 Strong, Powerful Women to Inspire Your Inner Badass)
Some days are harder than others to accept your body for how it is. The “ideal body” is often presented to us as looking one particular way... but that’s a concept I hope to help change. There is not one shape that’s more beautiful than another. We should be exposed to all body types in advertising and media. That’s why I have so much appreciation for Aerie and their representation of all shapes and sizes in their campaigns. For every unretouched swim photo you share with #AerieREAL, @Aerie will donate $1 (up to $25K) to @NEDA, a non-profit that supports those affected by eating disorders. #AeriePartner
Agdal posted her call for unretouched swim photos with a note on how she learned to love her body. As a model, she's been told that she was too skinny and told that she needed to lose weight, which often led her to criticize herself, she shared. "I've always had a hard time feeling comfortable wearing shirts or dresses that enhances my breast or my shoulders because of what I thought I saw when I looked in that mirror," she wrote. "I thought my breasts were 'too much' and I wanted to hide my 'swimmer shoulders.' We all have our insecurities and that's okay. What is important is that we don't turn it into an illusion that we are not good enough, and that we address it."
Love the swim you’re in! Another looong caption guys, sryyy I think we all go through phases of feeling great about ourselves, and phases where we tend to look in the mirror and only see our “flaws”. I have been a size 0 and ive been a size 8, I’ve been told i was too skinny, I’ve been told i needed to lose weight. And a lot of times, even though ive had some negative comments from people in my industry, this battle has been going on in my own head. I do believe were our own worst critic. Self criticism is just as tough if not tougher than critism from other people. Its an internal battle with yourself, that many women and men deal with. I’ve had times in my life, just like some of you reading this, where i wasn’t comfortable in a swimsuit, or even a pair of skinny jeans, because of that muffin top or because i thought my butt was too big. I’ve always had a hard time feeling comfortable wearing shirts or dresses that enhances my breast or my shoulders because of what i thought i saw when i looked in that mirror. I thought my breasts were “too much” and i wanted to hide my “swimmer shoulders”. We all have our insecurities and thats okay. What is important is that we dont turn it into an illusion that we are not good enough, and that we address it. All these “flaws” are perfect because thats what makes you you. If we all looked the same it would be a pretty boring place to be living in. I am finally in a place where i can look myself in the mirror, smile and say “you look great”. I’ve come to this place by realizing whats important and whats not. And by practicing self love and self care. Take care of your body, its your home for life. And take care of your mental health, how you treat and speak to AND about yourself. That will determine how you look at you and everything else around you. Embrace your flaws, you wouldn’t be you without them. Aerie is giving us a way to help people who needs the extra support. For every unretouched swim photo you share with #AerieREAL, @aerie will donate $1 (up to $25K) to @NEDA , a non-profit that supports those affected by eating disorders. #aeriepartner
Agdal became an #AerieREAL role model in April but had previously modeled for Aerie from 2011 to 2014. Four years later, she's 20 pounds heavier and physically and mentally stronger, she wrote on Instagram. "What people saw in previous Aerie campaign 4 years ago was me, but it was an insecure young girl trying to find her way," she wrote. "Aerie never criticized me back then, nor do they criticize me now. They embrace YOU, and I love that so much."
hi guys! Happy monday! I’m so excited to be back with my @Aerie family & share the #AerieREAL love! Sorry for the long caption but this is part of my story, so if you have a minute please read and share your story with me #AeriePartner I was first cast for @Aerie in 2011. I remember meeting John Urbano when I flew in to NYC for the first casting. At the time I was 20 years old living in Miami and wasn’t quite ready to settle into the big bad city. I stopped working for Aerie around 2014. Shortly there after they launched their first #AerieReal campaign, doing “real girls” no retouching. I’d drive by their billboards & see someone else in my place, but always with a smile on my face cheering them on, knowing in my gut THIS powerful move from such a large company was going to make a difference. When I was asked to rejoin the Aerie family this year I screamed YES. It’s 4 years later and I’m back, with a different body and a new mindset. It was terrifying to put myself with the same brand that I used to do 20 pounds lighter, but I want to be a part of the movement that Aerie had created; to remind women out there that no matter what size you are or were that you ARE beautiful. What people saw in previous Aerie campaign 4 years ago was me, but it was an insecure young girl trying to find her way. Aerie never criticized me back then, nor do they criticize me now. They embrace YOU, and I love that so much. I wish more brands would do NO retouching because it really creates a false sense of reality that I always felt pressured to live by. I know now this is unrealistic and unhealthy. Im so proud, happy and truthfully slightly nervous to show you all the new images from my recent Aerie shoot. What you’re seeing now is different from before. I’ve been through a lot in the last 4 years and have grown mentally and physically. I’m happier more now than ever because I know what’s most important, and that is to be real and to be you. #AerieREAL #AerieLOVE #AeriePartner
Reinhart and Agdal are part of an inspiring group of women and Aerie partners, including Iskra Lawrence, Aly Raisman, Hilary Duff, and Yara Shahidi. (ICYMI, three of them posed with their moms for the most adorable shoot.) Keep it coming, Aerie. We can't get enough.
Because our bodies are badass and feeling strong, healthy, and confident is for everyone! Help us spread the body love and be a part of our #LoveMyShape body confidence movement: Post a photo or video on social sharing why you love your shape. And check out Movemeant Foundation, our partner in empowering women and girls to be body positive.