"I wanted to create a collection that would make people feel cute in—but it was also definitely made for the gym."
If your bank account isn't already tapped out from Victoria Beckham's Reebok collection, it will be now: The heritage activewear brand just partnered with Gigi Hadid to launch a capsule collection, and it's the epitome of off-duty model chic.
Featuring bright, bold stripes, color-blocking, and '90s-inspired designs with updated silhouettes, the collection was inspired by the supermodel's days as an athlete (Hadid is a former volleyball player and equestrian) while growing up in California—before she became famous for walking high-end designer runways. (Related: Adriana Lima Handpicked All of Her Favorite Workout Clothes and Gear to Buy On Amazon)
Designing my first athleisure collection for @Reebok @ReebokClassics was everything I’d hoped. Growing up, sports played such a big part in my life, and many of the lessons I learned as an athlete have been true guides for me in my personal and professional life. Today, two of my high school volleyball coaches have come across the country to NYC to help me launch this first #REEBOKxGIGI collection with a day on the court. This amazing collision of worlds is the epitome of what this collection means to me and I really hope you love wearing it in and out of the gym. It’s made for play !!!!!!!!!!!! With love. xG (Full collection available tomorrow 2/5 online reebok.co/gigi_collection and in select stores worldwide)
In fact, as she told Shape at the New York City launch event for the collection (where yes, she showed off her volleyball skills), her signature sporty street style that cemented athleisure as a serious fashion trend was simply the result of "laziness."
"It's funny because I literally just came to New York City as a volleyball player from Malibu. My style was very practical. I was going to class at the New School and afterward, I would take the subway to the gym and didn't want to have to change. So I would wear leggings, with a sports bra and t-shirt, then I would do a cute coat, a cute scarf, a cute bag—and I would go to school and then take everything off and was ready to go wearing my workout clothes," she tells Shape.
"As I started to become more successful, one day there was a paparazzi outside. I was being myself—I wore leggings because they were comfortable and that felt like me. That turned into what people now call me—the 'athleisure street style star.' That's just what I wanted to wear, but I'm into it!"
It's that natural evolution that makes this collection with Reebok so special, she says. "Yeah, I was an athlete, but I could also show Reebok collections on the street as fashion," she continues. "I wanted to create a collection that would make people feel cute in—but it was also definitely made for the gym. I don't agree with activewear lines that are not made to work out in. I wanted it to make sense for both my fashion side and my athlete side."
While Hadid says she went into designing the collection with a clear vision in mind (after all, she has experience designing collections with Tommy Hilfiger) she also found inspiration in the Reebok archives and in the '90s vintage apparel in her own parents' wardrobes. (Her dad was an Olympic skier and her mom a fashion model.) The end result: the kind of worn-in, nostalgic pieces you'd normally have to find in a thrift store—but made with updated performance fabrics that you can actually sweat in.
Some of Hadid's favorite items? The Gigi Hadid bodysuit, perfect for playing beach volleyball in or for layering over coordinating leggings or track pants for studio workouts. The Gigi Hadid tee is perhaps the most personal of the collection: The geometric design was borrowed from '90s Reebok flag designs, but reimagined as a nod toward the Dutch and Palestinian flags—the backgrounds of each of her parents.
The model also dove into the Reebok archives for inspiration: The Aztrek Double x Gigi Hadid is a bold, modern take on Reebok's 1993 Aztrek running shoe and the Classic Leather Double x Gigi Hadid is a high-fashion version of the brand's classic shape, complete with a platform and the same colorful graphic flag detailing on the back. ("I wanted to make a dad shoe that would actually support your foot!" she says.) Finally, there's the Freestyle Hi Nova Ripple x Gigi Hadid—an update on the Reebok sneaker that was the first ever created specifically for women in 1992.
"I found confidence in myself growing up through being an athlete. When I came to Reebok, I wanted that story to be about how being an athlete very much made me the person I am and gave me a work ethic and a drive to get here. These shoes are almost like the story of my life—the athlete turned fashion [model]."
The Reebok x Gigi Hadid clothing collection is officially available to shop on Reebok.com now.