The new mom and WW ambassador opens up about the pressure to be the perfect "Instagram mom," why she doesn't care about fitting into her old jeans, and how she finally got excited about yoga.
Last month, Kate Hudson announced she was joining forces with Oprah as an ambassador for WW—the brand formerly known as Weight Watchers. Some were confused; the actress and Fabletics founder isn't known for struggling with her weight like her famous "I love bread" counterpart. But the partnership makes sense when you consider the overhaul that Weight Watchers unveiled this fall. The company, long synonymous with weigh-ins (they've been around since the early '60s), ditched their name and before-and-after photos in their ads and introduced new programming to focus on members' overall health and wellness, including millennial-friendly partnerships with brands like Headspace and Blue Apron.
Hudson understands the confusion; she had preconceived notions about what the brand was about too, she admits. "People look at me like, why are you doing this? And I go, what do you mean? Don't you know what this is? It's nice to reimagine this with them and remind people that it's not just about weight," she tells Shape. "It's really a perfect program, because it's all about individuals and diversity. We're not all going to like the same things. Oprah's favorite free-style food is fish tacos. I like cocktails! Everyone has their thing."
"It’s a community of people who want to see each other get healthy and I love that, and it's affordable which is the big thing for me—making this accessible to everyone."
Health and wellness is my number one and I always say that what works for me doesn’t work for everyone. I believe that we need to celebrate diversity in how each individual wants to celebrate their bodies. We aren’t all going to enjoy the same work outs, outdoor activities, foods etc. I’ve become an Ambassador for the WW family because it is the perfect community for people to live healthy their own way and I love sharing this knowledge with you all! This is not a community for people who just want to lose weight, although leading a healthy lifestyle lends itself to such, this is a community about supporting each other through a life long journey of wellness. I’m so happy to share this with everyone and I have to say, having @oprah on my call list was a dream come true! Love you O #WwAmbassador #ad #WellnessThatWorks @ww
Hudson has pretty much always been the picture of health and wellness. Growing up in Colorado, she was always outdoors and serious about sports, like travel soccer, and dancing. As an adult, she's been a huge proponent of Pilates, which she's been practicing for two decades. Now, after recently giving birth to her third child, her wellness goals have shifted. As she recently shared on Instagram, she's on a mission to lose 25 pounds and get back to her "fighting weight," but also try new workouts, keep up her milk production, spend time with friends and family, and keep her sanity along the way. (She knows the scale isn't everything!)
We talked to her about how her wellness journey has been going thus far, including how pregnancy helped her *finally* nail proper yoga form, and the workout class she wants to try in 2019.
So...here we go! The routine with our baby is getting more familiar and I’m ready to start taking a little time in the day focusing on myself. For me that means my health. Why? Because I wanna be around a long time for these three kiddos of mine. I know that some are curious about what that means and for all you moms (wether working or not working moms) it is the most challenging thing in the world to balance kids and personal time. Let’s be honest, kids take the number one position and it’s haaaaard to make the time for yourself. I’ve been doing a lot of research and I’ve spent my life time trying all kinds of new things that are focused on health and wellness. Because I am on a mission right now to get back to my fighting weight ;) and my strong body/mind back I want to bring you in on some of this journey. If you want to follow a more in-depth of my to-dos, @prettyhappy will be posting all kinds of fun tidbits from exercises we are loving to foods/recipes we and meditation practices I just can’t live without MY GOAL: I will be shooting a film in the spring and I’m looking to shed 25lbs. I’d like to try new workouts and eat as healthy as I can. I wanna do all this and keep up milk production, raise my kids, work everyday, make time for my man, have girlfriend time and stay sane! I know that this sounds more like a new year resolution but after Thanksgiving and everyone thanking their health, I feel motivated to keep that up. Much love and hope everyone’s Having an amazing start to the holidays!
Why she thinks we need to give new moms a break.
"You know, when you're breastfeeding, it's not the time to be thinking about losing weight. I give myself three or four months [after giving birth], and I'm just there now. I'm someone that produces the amount of milk that my kids want, so then the second I start to go back to work, it becomes really difficult, so I'm trying to find that balance. So now I'm asking myself if I should start supplementing a little bit, or do I not, or how long I'm going to wait before I introduce formula. We all know how important breastfeeding is for the baby, but to me, it's like, just love your babies and make sure that they're getting what they need—make sure they're healthy and do the best you can. Women put so much pressure on themselves to be this perfect Earth Mother, the Instagram mother." (Related: Serena Williams Opens Up About Her Difficult Decision to Stop Breastfeeding)
How pregnancy helped her learn how to do yoga.
"I still think Pilates is the best, but when I was pregnant I couldn't do the reformer. I could, but something about my body was not letting me work out at all—I was so sick all the time. So I started doing yoga and I realized that I was doing yoga wrong my whole life. I'm a dancer so I'm usually pretty good with flexibility, but my yoga instructor, she kicked my ass. I realized that I was doing my lunges nearly not deep enough. I think I'm strong, but when you get into those yoga poses in the right way, you’re just like that's a whole nother level. She had me in the proper form and alignment and I was dying—I had never felt yoga like that before. It got me excited about new challenges."
The workout class on her 2019 fitness bucket list.
"I'm the type of person that does everything, I like everything. I've never done Barry’s Bootcamp, so I want to try that. Sophie, my stylist, she does it and is a beast. There's this thing called Circuit Works in LA that I've done, it's a version of it and it's hard-core! I also want to do more things outside, like ride my bike. And I want to start running again. I used to do four miles a day and three of those would be uphill. I did that for six months under 30 minutes. I'd like to get back to that and have it be easy. It's a great feeling when you feel light on your feet. When you run, you understand what they say about runner's high."
She's not afraid of the scale—but she doesn't need it either.
"[Beyond measuring my weight by the scale], I can feel it when I wake up. I have this thing in my book, Pretty Happy: Healthy Ways to Love Your Body—it's my body scan that I do in the morning. I can feel if I'm on the right track or if I have to be more focused on my own health. But I'm not afraid of the scale. I like having a deeper understanding of the scale. It gives me an understanding of my storyline and the place I'm trying to get to, but it's okay if it ends up changing. Your body changes as you get older, so do you wanna hang on to the jeans you had in high school? At some point, you want to feel better about your body and you end up getting stronger and you're not necessarily going to be the same body shape."