The new mom and WW ambassador opens up about the pressure to be the perfect "Instagram mom," why she doesn't care about fitting into her old jeans, and how she finally got excited about yoga.

By Kylie Gilbert
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Photo: WW

Last month, Kate Hudson announced she was joining forces with Oprah as an ambassador for WW-the brand formerly known as Weight Watchers. Some were confused; the actress and Fabletics founder isn't known for struggling with her weight like her famous "I love bread" counterpart. But the partnership makes sense when you consider the overhaul that Weight Watchers unveiled this fall. The company, long synonymous with weigh-ins (they've been around since the early '60s), ditched their name and before-and-after photos in their ads and introduced new programming to focus on members' overall health and wellness, including millennial-friendly partnerships with brands like Headspace and Blue Apron.

Hudson understands the confusion; she had preconceived notions about what the brand was about too, she admits. "People look at me like, why are you doing this? And I go, what do you mean? Don't you know what this is? It's nice to reimagine this with them and remind people that it's not just about weight," she tells Shape. "It's really a perfect program, because it's all about individuals and diversity. We're not all going to like the same things. Oprah's favorite free-style food is fish tacos. I like cocktails! Everyone has their thing."

"It's a community of people who want to see each other get healthy and I love that, and it's affordable which is the big thing for me-making this accessible to everyone."

Hudson has pretty much always been the picture of health and wellness. Growing up in Colorado, she was always outdoors and serious about sports, like travel soccer, and dancing. As an adult, she's been a huge proponent of Pilates, which she's been practicing for two decades. Now, after recently giving birth to her third child, her wellness goals have shifted. As she recently shared on Instagram, she's on a mission to lose 25 pounds and get back to her "fighting weight," but also try new workouts, keep up her milk production, spend time with friends and family, and keep her sanity along the way. (She knows the scale isn't everything!)

We talked to her about how her wellness journey has been going thus far, including how pregnancy helped her *finally* nail proper yoga form, and the workout class she wants to try in 2019.

Why she thinks we need to give new moms a break.

"You know, when you're breastfeeding, it's not the time to be thinking about losing weight. I give myself three or four months [after giving birth], and I'm just there now. I'm someone that produces the amount of milk that my kids want, so then the second I start to go back to work, it becomes really difficult, so I'm trying to find that balance. So now I'm asking myself if I should start supplementing a little bit, or do I not, or how long I'm going to wait before I introduce formula. We all know how important breastfeeding is for the baby, but to me, it's like, just love your babies and make sure that they're getting what they need-make sure they're healthy and do the best you can. Women put so much pressure on themselves to be this perfect Earth Mother, the Instagram mother." (Related: Serena Williams Opens Up About Her Difficult Decision to Stop Breastfeeding)

How pregnancy helped her learn how to do yoga.

"I still think Pilates is the best, but when I was pregnant I couldn't do the reformer. I could, but something about my body was not letting me work out at all-I was so sick all the time. So I started doing yoga and I realized that I was doing yoga wrong my whole life. I'm a dancer so I'm usually pretty good with flexibility, but my yoga instructor, she kicked my ass. I realized that I was doing my lunges nearly not deep enough. I think I'm strong, but when you get into those yoga poses in the right way, you're just like that's a whole nother level. She had me in the proper form and alignment and I was dying-I had never felt yoga like that before. It got me excited about new challenges."

The workout class on her 2019 fitness bucket list.

"I'm the type of person that does everything, I like everything. I've never done Barry's Bootcamp, so I want to try that. Sophie, my stylist, she does it and is a beast. There's this thing called Circuit Works in LA that I've done, it's a version of it and it's hard-core! I also want to do more things outside, like ride my bike. And I want to start running again. I used to do four miles a day and three of those would be uphill. I did that for six months under 30 minutes. I'd like to get back to that and have it be easy. It's a great feeling when you feel light on your feet. When you run, you understand what they say about runner's high."

She's not afraid of the scale-but she doesn't need it either.

"[Beyond measuring my weight by the scale], I can feel it when I wake up. I have this thing in my book, Pretty Happy: Healthy Ways to Love Your Body-it's my body scan that I do in the morning. I can feel if I'm on the right track or if I have to be more focused on my own health. But I'm not afraid of the scale. I like having a deeper understanding of the scale. It gives me an understanding of my storyline and the place I'm trying to get to, but it's okay if it ends up changing. Your body changes as you get older, so do you wanna hang on to the jeans you had in high school? At some point, you want to feel better about your body and you end up getting stronger and you're not necessarily going to be the same body shape."

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