Alicia Keys and Stella McCartney Come Together to Help Fight Breast Cancer
Proceeds from a limited-edition pink lingerie set will help provide women with access to free or low-cost breast cancer screenings and higher-quality care.
If you're looking for a good reason to invest in some luxe lingerie, we've got you covered. You can now add a delicate pink lace set from Stella McCartney to your wardrobe-while contributing to breast cancer research and medicine. The company will donate a portion of proceeds from its pink Ophelia Whistling set to the Memorial Sloan Kettering Breast Examination Center in NYC and the Linda McCartney Center in England. (Here are 14 more products that raise funds to fight breast cancer.)
McCartney launched an annual breast cancer awareness campaign back in 2014 and has even designed a post-mastectomy bra for cancer survivors in the past. This year, Alicia Keys is the face of the campaign, which is aimed at drawing attention to the higher rate of breast cancer among African-American women, as well as the growing gap in mortality rates for breast cancer between black and white women. The cause is personal for both the singer and designer. As Keys revealed in the video for the campaign beow, her mother is a breast cancer survivor, while McCartney lost her mother to breast cancer in 1988.
"We above all want to highlight in this year's campaign the inequalities in accessing early detection programs," the brand wrote on its website. "According to statistics, there is a 42 percent higher chance of breast cancer mortality in African-American women in the U.S., and this time around our campaign will support Memorial Sloan Kettering Breast Examination Center of Harlem (BECH) which offers free quality care to its local community." While biology may play a role, the racial disparity is "really an access-to-care issue," as Marc S. Hurlbert, Ph.D., previously told us. Access to good medical care and early detection will hopefully make a significant difference.
The limited-edition poppy pink lingerie set goes on sale October 1 and is available for pre-order now on stellamccartney.com.