Ashley Graham is the new face of Revlon's "Live Boldly" campaign, which is a big deal for body-positivity.

By Kylie Gilbert
Updated: March 29, 2018
Photo: Revlon 

Revlon has just named supermodel and designer Ashley Graham as the newest face of their brand. While this shouldn't come as a huge surprise-signing one of the best-known faces in the modeling world seems like a no-brainer, right?-the announcement is actually a pretty big deal.

That's because it's the first time a curvy model of this generation has landed a major beauty contract. Yep, seriously. (The brand used plus-size model Emme for one of its campaigns nearly two decades ago.)

Graham has long spoken about the need to give the same opportunities to plus-size models as standard-size models without the need to call it out as anything out of the ordinary. "We need to get more curvy girls on the cover of magazines and in editorials without the headline 'Ahead of the Curve.' How many times have we heard that?!" she told us in an interview nearly two years ago.

And that includes giving curvy models major beauty contracts, something that hasn't historically been done. It's a goal Graham has specifically had her eyes set on for some time. In that same interview, Graham told us that it was on her "vision board" for 2016: "If you put it out there, the things you want will happen. My big thing this year is I really want to have a hair or makeup campaign." While it may have taken her an extra year to get there, it's clear that all of that manifesting-and self-love affirmations-paid off.

"You've been slowly seeing [curvy] models pop up in makeup campaigns, but you haven't heard of any actually signing contracts, and I think it's because [companies] just want to get their feet wet. It's like, 'Hmmm, let's try this bold curvy thing now and see if it's real or see if it's a trend," Graham told Women's Wear Daily. "The average American woman is a size 14 and if you ask me, lipstick does not have a size." Mic drop.

Graham will join fellow models Adwoa Aboah, Imaan Hammam, and Raquel Zimmermann as part of Revlon's "Live Boldly" campaign, which, according to the brand, is all about championing strong, independent women. And shooting the models together is also intended to send a "women-supporting-women" message. (The brand also signed on "Wonder Woman" Gal Gadot as an ambassador for the campaign earlier this month.)

"I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages, and sizes, and to leverage this platform to continue to create positive change," Graham said in a press release. "To 'live boldly' is the mantra of my life. Every day in the mirror I say to myself, 'I am bold, I am brilliant, I am beautiful,' and together with Revlon, we can inspire all women to do the same."

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