Two badass ladies, one seriously cool campaign.

By Julia Malacoff
Updated: November 16, 2016

Nike has tapped both huge celebrities and world-famous athletes for their advertisements over the years, so it's no surprise that their latest campaign, #NYMADE, features major names from both the fashion and athletic worlds. Last week, the brand officially confirmed that both Bella Hadid, model du jour, and Serena Williams, our favorite tennis boss, will be among the personalities featured.

So what exactly is this campaign all about? Nike explains: "Before you step onto the world's greatest stage, make sure you raise your game high enough to reach it. For this is the city that can turn greats into icons and make your best moment last forever. If you prove yourself here, you're New York made." Not all of the details about the ads have been released yet, but it's safe to say it's at least partly a celebration of how NYC has shaped the lives of these familiar faces-not to mention how the city has the unique ability to conjure resilience and success, which is something we can all relate to (whether you call NYC home or not).

We couldn't be more psyched about the inclusion of Serena Williams, a longtime Nike favorite, since she's one of the most decorated tennis players of all time. Plus, she does an amazing job of never listening to her haters and proving them wrong on the reg.

As for Bella, she recently said in a press release that she is "so excited to be part of the Nike family. It has been a dream of mine since I was little. I am honored and humbled to be part of the New York Made campaign." The partnership makes sense, as Bella has talked about how hard she works to stay fit and healthy, even opening up about her insecurities and admitting that super-svelte VS models have body image concerns, too. But if this shot of her with her new billboard in NYC is any indication, she's not letting those doubts stop her from being a boss. Sounds like a true NYC girl to us.



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