The singer's performance and athleisure brand, Ivy Park, is merging fashion with technical innovation and it's ***flawless
Beyoncé announced her plans to release an activewear line back in December, and now it's finally officially (almost) here. In true Bey fashion, the singer announced its arrival like it was no big thing with a jaw-dropping Instagram photo of her in a bodysuit and a brief caption that said "@ivypark". Cue mass hysteria.
According to the website, Ivy Park "is merging fashion-led design with technical innovation" to create a "new kind of performance wear: modern essentials for both on and off the field." (Although, considering she made the KALE sweatshirt an instant success, we're pretty sure people will be lining up to buy this stuff no matter what it looked like.)
The label is a joint venture with billionaire Topshop owner Sir Philip Green, but it's a true partnership rather than a collaboration. According to Vogue, the 200-piece standalone brand contains everything from sports bras and matching leggings to reflective print jackets and (of course) bodysuits. The leggings also boast a 'signature seaming system' with built-in inner contour shorts that come in three versions to flatter different body types—"I" (low-rise), "V" (mid-rise), and "Y" (high-rise). The collection is set to go on sale mid-April at Nordstrom, Topshop, and Net-a-Porter, with prices ranging from $30 to $200.
Although a reason hardly seems necessary (where has this collection been all our lives??), Beyoncé offers up this explanation as to why she created Ivy Park: "When I'm working and rehearsing I live in my workout clothes, but I didn't feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance," she said in a statement. "True beauty is in the health of our minds, hearts and bodies. I know that when I feel physically strong I am mentally strong and I wanted to create a brand that made other women feel the same way."
Wondering where the name comes from? Well, as she reveals in an emotional video on her website, it's inspired by Blue Ivy, of course (who makes a cameo in the video below), but also Parkwood Park in Houston, Texas, where Bey grew up. "I would wake up in the morning and my dad would come knocking on my door and tell me it was time to go running. I remember wanting to stop, but I would push myself to keep going. It taught me discipline. And I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister, and how I was her hero. I would look at the beauty around me; the sunshine through the trees, and I would keep breathing," Beyonce says over home videos from her childhood as well as footage of her running on the treadmill, using battle ropes, swimming, riding a bike, and dancing. (Psst: Here are 10 Times Beyoncé Inspired Us to Drop a Squat.)
"There are things I'm still afraid of. When I have to conquer those things I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where's your park?" she says.
If we didn't already want to buy everything in the collection, this aspirational video pretty much sold us. We know where our next paycheck is going.