Caitlyn Jenner Is the Face of the New H&M Sport Campaign
The transgender activist continues to break barriers—this time, in the athleisure world
Two weeks ago, former Olympian and transgender activist Caitlyn Jenner announced a groundbreaking campaign with MAC Cosmetics, launching her own lipstick and making her the first transgender woman to appear in a MAC campaign. Yesterday, the I Am Cait star continued to break barriers, giving us a sneak peek into her first fashion campaign-H&M Sport.
Jenner shared the news herself, tweeting that same photo and writing, "Backstage with @hm! So proud to be part of their inspiring #HMSport campaign. #MoreIsComing#StayTuned." And just a few hours ago, our favorite fast-fashion spot Instagrammed a first look, which features Jenner in sleek black activewear from head to toe, captioning the shot, "Spotted behind the scenes: the strong and beautiful @CaitlynJenner! Revealing more of our #HMSport campaign later..." (Go Back to Basics: Black and White Workout Clothes You Need In Your Closet.)
While we don't know much about the new sport collection (but we are so eager to, because their activewear is freaking amazing and affordable), H&M spoke to WWD: "For H&M, it is important to show diversity and a range of personalities in everything we do. We have picked Caitlyn Jenner, one of the world's most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible-in sports, and in life. It is a collection of performance sportswear made to celebrate individuality and self-belief."
Needless to say, we're totally stoked to see more of the looks and more of the campaign-seems like H&M has a lot up their very athleisurely sleeve. (In the meantime, scope The 10 Best Instagram Accounts to Follow for Athleisure.)