Chloë Grace Moretz Speaks Out About Her New Film's Body-Shaming Ad
"I am just as appalled and angry as everyone else."
Chloë Grace Moretz's new film Red Shoes & the 7 Dwarfs is garnering all sorts of negative attention for its body-shaming marketing campaign. ICYMI, the animated film is a parody of Snow White's story with an educational message about self-love and acceptance. Yet the film's poster shows two versions of Snow White, one tall and slender and the other short and 'plus size', alongside the text: "What if Snow White was no longer beautiful and the 7 Dwarfs not so short?" And as you may have guessed, a lot of people aren't pleased about the suggestion that size has anything to do with beauty.
New York Magzine editor Kyle Buchanan was the first to point out the ad's implicit body-shaming message by posting a picture of it to Twitter.
Later, body-positive advocate and plus-size model, Tess Holliday also took to social media, calling out the film's marketing team and Moretz for signing off on something so insensitive. (Related: Tess Holliday Boycotts Uber After Driver Body Shames Her)
Understandably, other Twitter users were quick to follow suit.
Moretz, who is a self-proclaimed body positive advocate herself and the voice of Snow White in the movie, has since responded to the backlash explaining that she did not endorse any of the film's ads. "I have now fully reviewed the marketing for Red Shoes, I am just as appalled and angry as everyone else," the 20-year-old said in a series of tweets. "This wasn't approved by me or my team. Please know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety."
"The actual story is powerful for young women and resonated with me," she continued. "I am sorry for the offense that was beyond my creative control."
According to the film's website, Red Shoes is about a princess who doesn't fit into the celebrity world of princesses-or their stereotypical dress sizes. In a quest to find her father, she slowly learns to accept herself and celebrate who she is both inside and out.
Following the backlash, one of the film's producers, Sujin Hwang issued a statement to Entertainment Weekly saying that they've decided to "terminated the campaign."
"We appreciate and are grateful for the constructive criticism of those who brought this to our attention," she said. "We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign."
Time will only tell how the actual content of the movie is received, but we can only hope it's a whole lot better than these posters. In the meantime, you can watch the trailer below.