"Wonder Woman" Gal Gadot Is the New Face of Revlon
Revlon has officially announced Gal Gadot (aka Wonder Woman) as their new global brand ambassador-and it couldn't have come at a better time.
While the iconic brand has been around since the 1930s, it's safe to say they're evolving with the times and making a feminist statement by choosing Gadot, who is best known for her role as the badass heroine in Wonder Woman (which made her the highest-grossing actress of 2017), in addition to being a mother of two, former soldier, and advocate for women. (She also filmed the action movie when five months pregnant-talk about being Wonder Woman IRL.)
Gadot walked the talk when she reportedly refused to return for the Wonder Woman sequel unless one of the filmmakers, who has been accused of sexual misconduct by several women, was fired. She's also one of the more than 300 actresses taking a stand against harassment and gender discrimination by participating in the Time's Up movement-and wore black on the Golden Globes red carpet on Sunday (with a Revlon red lip, naturally) to show her support and solidarity.
"Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now," Gadot said in the press release. "There's a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I'm so proud that I get to witness and live this amazing change."
As Revlon president and CEO Fabian Garcia shared in the press release, the decision to choose Gadot was based not only on her "beauty, strength, modernity, and boldness," but because she fits with the brand's commitment to championing "strong, independent women." Garcia continued: "Gal, and all the new Revlon brand ambassadors, are emblematic of the beauty, determination, and attitude that reflect what it is for women to live boldly in today's world."
Gadot, along with four additional to-be-announced brand ambassadors, will head Revlon's Live Boldly campaign, launching later this month. We'd say they've set the bar pretty high with their first announcement.