How the Co-Founder of Wellness Brand Gryph & IvyRose Practices Self-Care

To model and entrepreneur Karolina Kurkova, it all comes down to inner-confidence.

Karolina Kurkova, founder of Gryph & IvyRose
Photo: Tami Jill

When she was 15 years old, Karolina Kurkova—the co-founder of Gryph & IvyRose, a brand of natural wellness products—was just like any other overwhelmed and exhausted teenager.

But as a successful supermodel, her stressors were a little more demanding than the ones most people endure. That's when she figured out that the way she felt inside was reflected on her skin.

"I would travel for 16 hours and then be on a photo shoot for 16 hours, so I learned quickly that I needed to take care of myself to sustain that pace and my glow. I started getting acupuncture to balance my chi, working out, meditating, and thinking of food as fuel that helped me perform."

Today, at age 35, the mom of two has a thriving modeling career and wellness company, and she's added a few components to her self-care regime. "I've found that when I connect to nature, others [family, friends, community], and myself, I feel and look my best," Kurkova says. "So I prioritize activities like walking on the beach with my kids, cooking with my girlfriends, and listening to music." (No time for self-care? Here's how to get it done.)

Makeup, specifically concealer, blush, and a pop of bold lipstick like Charlotte Tilbury Hot Lips 2 (Buy It, $37,, is also a quick uplift for her. "And a fresh blonde hue when I color my hair really does make me feel just, ooh," Kurkova says. She credits Biologique Recherche Lotion P50 (Buy It, $68, for keeping her skin baby-like and uses a handheld LED device on her body regularly.

But she adds: "No matter which products I'm using or clothes I'm wearing, I have to be in the right mental state to look good. Inner confidence enables you to put on anything and emulate an effortless sexiness. I consciously remind myself that I'm strong and healthy and that my insecurities aren't going to be in my way. The more I do that, the more my inner beauty shines through."

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