Celebrities like Jessica Biel and Behati Prinsloo have already joined Upton's movement, called #ShareStrong.

By Faith Brar
August 09, 2019
Jon Kopaloff/Contributor/Getty Images

But the Sport's Illustrated Swimsuit model is also a huge inspiration when it comes to self-love. This week, the 27-year-old launched a social media campaign, called #ShareStrong, that encourages women to embrace the strength they gain from life's biggest struggles. (Related: Kate Upton Shares How She Worked Up to Lifting Heavy Weights)

#ShareStrong was inspired by the incredibly strong women Upton has met through her fitness program, Strong4Me Fitness, she explained on Instagram. "It's a space where we all can be part of the conversation, empower one another, and radiate positivity,” she shared. "I want to open the conversation and give all people a platform to talk about all the struggles and strengths we experience."

In a separate post on Twitter, Upton used the hashtag to explain how her daughter, Genevieve, is the main source of motivation in her life. "I'm strong for my daughter," she wrote. "I realize that starts with me. Now I encourage you to join the conversation and share why you're strong. #ShareStrong."

Within hours of unveiling her campaign, women across social media—including some of Upton's celebrity friends—began sharing their #ShareStrong moments.

Jessica Biel took to Instagram and shared a stunning no-makeup selfie. "Spreading some self-love today with zero filters and zero makeup for my girl @KateUpton," Biel wrote. "She's on a mission to encourage everyone to feel strong and love themselves *as they are*... and I'm so honored to help spread that message." (Related: Jessica Biel Shares How Yoga Changed Her Mindset On Fitness)

Her husband, Justin Timberlake even commented on her post saying: "I like you better with no makeup on," followed by several fire emojis.

"Here's to the sleepless nights, bleeding nipples, crying, laughing, the highest of highs and lowest of lows and everything in between," she wrote on Instagram. "I won't change a single thing. Being a mom to Dusty and Gio keeps me strong, motivated and empowered. This is my #sharestrong thanks @kateupton for starting this."

Yael Cohen Bruan, CEO of F*ck Cancer, a health organization working for early detection and prevention of cancer, also showed her support for the cause.

"Keeping my cool in the middle of the madness is my #sharestrong," she shared on Instagram. "Juggling impromptu concerts, wrestling matches, and hungry babies ftw. Thanks @kateupton for encouraging us to lean into what makes us feel strong."

So far, though, most of the #ShareStrong posts are coming from regular, everyday women.

"My motivation is my daughter, I want to show her how to grow every day and stay true and humble," one woman shared alongside a no-makeup selfie. "I want to be a strong and loving mum for her and show that we are all beautiful in our own way."

Another person used #ShareStrong to applaud women who achieve greatness despite the barriers that are often in their way.

"Cheers to all of the women putting in the hard work, learning how to be proud of who you are and love yourself," she wrote. "From exciting opportunities to roadblocks, we all have moments in life that have tested us and made us who we are today. We are so much more than filters and fake lashes."

At this point, it's clear that social media mainly shows you highlight reels, not reality. But it's still so easy to get bogged down by how "perfect" and "flawless" other people's lives may seem. #ShareStrong is a reminder that everyone is doing the best they can—and that, in and of itself, is worth celebrating.


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