Khloé Kardashian is already a body-positive goddess in our book; she continually inspires us to work out, is fantastic at shutting down haters, and is proud as hell of her curves. (Just listen to what she has to say about her body for our #LoveMyShape campaign.)
While her sweaty workout selfies, her Strong Looks Better Naked book, and her badass attitude inspire us in countless ways, Khloé Kardashian's dedication to positive body image isn't all talk; she just launched Good American, a denim-focused fashion brand that's dedicated to "a curvier, sexier and stronger shape." Translation: jeans ranging from size 0 to 24 that can fit women of any size and waist-hip ratio without sacrificing an ounce of style.
"I used to be a girl that would walk into a boutique and they didn't have my size of denim and I was really body shamed into being too overweight. I couldn't fit into their denim," said Khloé at the launch event in LA, according to People. "So I'm fighting for all the real girls and all the girls with hips and curves, yes!" (This is just one of sooo many times she's inspired us to love our bodies.)
The jeans, sold exclusively at Nordstrom, will run you about $150 to $200 per pair and are made right here in the U.S. So what exactly makes them different (and worth shelling out as much cash as three months of your gym membership)?
"Everything we do will flatter and enhance your shape," Good American designer Emma Grede told Nordstrom blog The Thread. "The contour waistband acts like a self-belt, and there's stretch in the waistband so the jeans fit closer to the body to avoid a gap in the back. The pattern is actually different from regular jeans; all the shape is in the hip. The stitching is very minimal but has rounded edges, which works with the contours of women's body curves—and most importantly we use amazing fabric, which is unbelievably comfortable."
The brand also comes with its own #squad, made up of "real girl" fashion industry players that represent different shapes and sizes, like Jordyn Woods, GabiFresh, Stephanie Rao, Nadia Aboulhosn.
"The Good Squad is a group of badass women who are individuals. They're confident within themselves," said Khloé at the launch. "Enough of this cookie cutter crap. There is no one size fits all. I love that our girls are girls of all ethnicities and heights and sizes and blondes, brunettes, whatever you are. I love how confident they are."
Even if you're not a fan of the Kardashian fam, you can't help but applaud Khloé for using her klout to take a body-pos stance in the fashion industry. After all, she's practicing exactly what she's preaching:
"We should celebrate one another. Uplift rather than tear down," she told The Thread. "So many times young women are lured into what their group of friends is saying or doing, even when they know it's not right. We believe that doing good and promoting one's best self is sexier than doing evil in this world. March to the beat of your own drum."