She's killing it in all blue—but it's not even about the outfit

By Rachel Jacoby Zoldan
Updated: August 29, 2018

When Kylie Jenner does anything, everyone notices. (How could you forget the infamous Kylie Jenner Lip Challenge of 2015, where so many women stuck their lips in shot glasses for hopes of a puffier pout. Note: This does not work. These plumping products do.) Which is why we're so excited to see her all dressed up in blue in her first campaign for Puma.

In the photos, which Kylie first shared yesterday via Instagram and Twitter, the reality star and mini mogul is rocking a killer matching blue sports bra and leggings. (Matching workout sets are totally a thing.) However, it's the sneakers that are the unofficial star: Meet the Puma Fierce, which drops April 1. The shoe, much like the athleisure trend, is designed to mix function and fashion, so not only can it be used in cross-training workouts, but can also be worn to brunch with the girls or a casual date night. Construction-wise, it features "a demi upper bootie construction with technical overlays, a supportive midsole and flex grooved outsole allowing for fast and dynamic multi-directional movements," according to the activewear brand. (But really, where do we get her bra and leggings set?)

Puma is using the campaign, dubbed #ForeverFierce, to increase awareness and expand their offerings in the women's training area. "This campaign and launch of the Fierce is the latest in many tactics and innovations to support women's training," says Adam Petrick, Global Director of Brand and Marketing for PUMA. "Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign."

Puma's got one thing right for sure: Kylie is the undeniable face of the future, hate her or love her. Look at how fast her lip kits sell out-literally, usually in a matter of seconds. If those sales are any indication, you better have your browser set to the Fierce click-to-buy page on April 1 (or check out a Puma retail store) if you want any chance of wearing the same sneakers as Kylie. And let's be real: We know you do. (In the meantime, check out The Best Sneakers to Crush Your Workout Routines.)



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