The ballerina is speaking openly about the importance of diversity and inclusion.

By Faith Brar
Updated: February 10, 2017

On Tuesday, Under Armour CEO Kevin Plank referred to President Donald Trump as a "real asset to the country," which was immediately followed by backlash from both consumers and the brand's sponsored athletes.

It started with Steph Curry, Under Armour's most coveted athlete endorser, and more recently, ballerina Misty Copeland, who took to Instagram to share her firm disapproval.

Copeland, who became the first black principal dancer of the American Ballet Theater in 2015, said she "strongly disagree(s) with Kevin Plank's recent comments in support of Trump."

"Those of you who have supported and followed my career know that the one topic I've never backed away from speaking openly about is the importance of diversity and inclusion," she continued in her caption.

"It is imperative to me that my partners and sponsors share this belief. I have spoken at length with Kevin privately about the matter, but as someone who takes my responsibility as a role model very seriously, it is important to me that he, and UA, take public action to clearly communicate and reflect our common values in order for us to effectively continue to work towards our shared goal of trying to motivate ALL people to be their best selves."

Under Armour has since released a statement in response, telling athletes and consumers that they "engage in policy, not politics" and "believe in advocating for fair trade [and] an inclusive immigration policy that welcomes the best and the brightest and those seeking opportunity in the great tradition of our country."

"We are against a travel ban and believe that immigration is a source of strength, diversity, and innovation for global companies based in America like Under Armour," the statement concluded.

Advertisement


Comments

Be the first to comment!