Anyone who's ever felt like advertisements place unrealistic expectations on women (pregnant, new moms, or otherwise) can relate to her rant
More and more celebs have been speaking out lately about the unrealistic pressures put on women to have perfect post-baby bodies. First, Blake Lively shot back at an Australian morning show host who asked a question about getting back into shape, saying that all post-baby bodies deserve to be celebrated, whether or not they're Victoria's Secret-ready. Just a couple of weeks ago, Chrissy Teigen candidly told TODAY that "we [celebs] have nutritionists, we have dietitians, we have trainers, we have our own schedules, we have nannies. We have people who make it possible for us to get back into shape. But nobody should feel like that's normal, or like that's realistic." [Breathes sigh of relief—thank you for being the truth-speaker yet, again Chrissy.] We couldn't agree more—women shouldn't put insane pressure on themselves to look exactly the way they did before baby or birth especially after spending nine months making another human.
Along these same lines, Olivia Wilde recently posted an image on Instagram of an ad selling a breast pump/bra combo and a model that looks suspiciously flat-bellied. In her caption, she lamented about the crazy images women see on the internet and in ads depicting what they are expected to look like after having a baby. Wilde writes, "Real quick just wanna take a break from online (lazy-person) X-mas shopping to call bullshit on this ad for a breast pump bra, cuz this lady definitely did not recently birth a child who requires breast milk to be pumped." Yes, while some women (like Blac Chyna) have an ability to bounce back really fast, that's certainly not the norm.
Real quick just wanna take a break from online (lazy-person) x mas shopping to call bullshit on this ad for a breast-pump bra cuz this lady definitely did not recently birth a child who requires breastmilk to be pumped. Also want to give a quick cyber hug to this model who had to pretend to have recently birthed a milk-fed baby-child when she clearly has spent the last year lifting tiny weights and meditating. (Side note: why does Amazon insert breast-pump ads into every single goddamn search I make? I'm no longer in the market for more pump supplies Amazon! Shut it down!) PS. I own this bra and it's awesome.
Her post continues: "Also want to give a quick cyber hug to this model who had to pretend to have recently birthed a milk-fed baby-child when she clearly has spent the last year lifting tiny weights and meditating." LOL. But seriously, it's probably true that this model has been eating healthy and working out on the reg, since that's her job, and it's not really fair for a website selling maternity products to project the idea to new moms that they should look like that svelte model when they're trying to buy a breast pump bra, of all things. While many brands are taking steps in the right direction and being more inclusive and body-positive, there's definitely still work to do in terms of making products that are suitable for every shape and size. Similarly, we'd love to see this inclusiveness come to the maternity industry, along with a heavy dose of post-baby body reality.