L Brands, which owns the lingerie giant, confirmed the news.

By Faith Brar
Updated November 22, 2019

In a climate where popular clothing brands like ThirdLove, Savage x Fenty, and Aerie are embracing diversity and body positivity, Victoria's Secret has lagged behind. For years, the brand has been called out for its lack of inclusivity, especially in its annual fashion show. Most recently, the lingerie giant found itself in hot water after Ed Razek, the chief marketing officer of L Brands (which owns Victoria's Secret), made a series of insensitive comments about transgender and plus-size models in an interview with Vogue.

Following the backlash, news broke that after nearly two decades on-air, the Victoria's Secret Fashion Show would no longer broadcast on network television. Then, former Victoria's Secret model, Shanina Shaik made comments to Australia's Daily Telegraph that suggested the brand might be doing away with the show altogether.

"Unfortunately, the Victoria's Secret show won't be happening this year," she told the outlet back in July. "It's something I'm not used to because every year around this time I'm training like an angel. But I'm sure in the future something will happen which I'm pretty sure about. I'm sure they're trying to work on branding and new ways to do the show because it's the best show in the world." (Related: Victoria's Secret Added a Slightly More Size-Inclusive Angel to Their Roster)

Now, L Brands, Victoria's Secret's parent company, has finally put an end to the speculation: Yesterday the brand confirmed that the show will, in fact, be canceled this year.

Credit: Instagram/@kendalljenner

"We think it's important to evolve the messaging of Victoria's Secret," L Brands CFO Stuart Burgdoerfer said in a statement. "We will be communicating to customers but nothing similar in magnitude to the fashion show. We will communicate to customers through lots of vehicles, including social media and other channels."

At this time, the brand hasn't confirmed whether the show will cease to exist altogether or simply be postponed to the following year.

Either way, it seems like the public is ready to move on from the brand's traditional ads and runway shows, as they no longer resonate in the era of the ever-evolving body-positive movement.