The brand has yet to confirm the news.

By Faith Brar
July 31, 2019
Michael Stewart/Contributor/Getty Images

In a climate where popular clothing brands like ThirdLove, Savage x Fenty, and Aerie are embracing diversity and body positivity, Victoria's Secret has lagged behind. For years, the brand has been called out for its lack of inclusivity, especially in its annual fashion show. Most recently, the lingerie giant found itself in hot water after Ed Razek, the chief marketing officer of L Brands (which owns Victoria's Secret), made a series of insensitive comments about transgender and plus-size models in an interview with Vogue.

Following the backlash, news broke that after nearly two decades on-air, the Victoria's Secret Fashion Show would no longer broadcast on network television. But now, it seems the brand may be doing away with the show altogether, according to Victoria's Secret Angel, Shanina Shaik. (Related: Victoria's Secret Added a Slightly More Size-Inclusive Angel to Their Roster)

Victoria's Secret was not readily available for comment by the time of publication.

In a recent interview with Australia's Daily Telegraph, Shaik said the Victoria's Secret Fashion Show "won't be happening" this year.

"It's something I'm not used to because every year around this time I'm training like an angel," she said. "But I'm sure in the future something will happen which I'm pretty sure about. I'm sure they're trying to work on branding and new ways to do the show because it's the best show in the world."

At this time, it's unclear whether the show will cease to exist altogether or is simply being postponed to the following year.

Either way, it seems like the public is ready to move on from the brand's traditional ads and runway shows, as they no longer resonate in the era of the ever-evolving body-positive movement.

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