Nike is honoring Black History Month with a powerful statement containing one simple word: Equality. The sportswear giant released its new ad campaign during the Grammy Awards last night. (Check out Nike's Black History Month collection here.)
With images of LeBron James, Serena Williams, Kevin Durant, Gabby Douglas, Megan Rapinoe and more, Nike's 90-second commercial indicates that sport doesn't discriminate—no matter your age, gender, religion or color.
In the background, Alicia Keys sings Sam Cooke's "A Change is Gonna Come," after the narrator asks: "Is this the land history promised?"
"Here, within these lines, on this concrete court, this patch of turf. Here, you're defined by your actions. Not your looks or beliefs," he continues. "Equality should have no boundaries. The bonds we find here should run past these lines. Opportunity should not discriminate."
"The ball should bounce the same for everyone. Work should outshine color. If we can be equals here, we can be equals everywhere."
Nike is currently promoting "Equality" tees on their website. And according to Adweek, they are planning to donate $5 million to "numerous organizations that advance equality in communities across the U.S., including Mentor and PeacePlayers." Their empowering commercial is expected to air again during the NBA's All-Star Game later this week, but for now, you can watch it below.