5 Athleisure Companies Blending Fitness and Fashion
These fitness-forward companies will help you take your workout clothes from the gym to brunch flawlessly
Here's to another year of yoga pants all day long! Athleisure, it seems, is a trend that's here to stay. (Check out 6 Big Fitness Moments at Fashion Week.) But you can't wear just any spandex to brunch, right? And you want to make sure that crazy cute strappy sports bra actually supports your girls during spin class. So, companies are responding by launching new services, sites, and stores that curate the best of the best when it comes to fashionable, functional fitness wear. Get ready to be obsessed with these five. (Need a chic accessory to go with your new outfit? Don't miss Fashion Meets Function: 5 Cute Fitness Trackers.)
This brand new company sends you a box of gear specifically curated for you (based on your fitness activities, tastes, and even body type). When you receive it, you can keep what you want and send back what you don't. Brands include Lole and Human Performance Engineering.
Bandier is an IRL store in New York City and South Hampton that's totally fitness fashion-focused. You can pick up everything from the cutest picks from Nike and Stella McCartney to more hard-to-find (and pricey!) brands like Michi and Lucas Hugh.
For starters, this site hosted a runway show during NYC fashion week. Pretty sweet. The New York-based online retailer carries brands like Phat Buddha and Zara Terez and you can shop gear for every fit-ivity from running to yoga to paddle boarding.
Wantable, a site that also offers curated boxes of non-fitness duds, now has a fitness-specific box. Like SWEATSTYLE, they'll send you a box of five fitness items and you keep what you like, send back what you don't. But this gear is a little less pricey, ranging from $30 to $70 an item from brands like Nux and Jala.
STYLE of SPORT
The tag line of this magazine-like website curated by former magazine editor Claudia Lebenthal (pictured): "Gear and apparel curated for the chic sports enthusiast." You don't purchase anything directly from them-they link you out to other sites. However, the experience feels like you're reading a magazine and allows you to constantly discover new brands.