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Activewear Brands to Follow On Instagram for Style and Fitness Inspiration


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Bandier mixes modern styles with pops of color to create fashion-forward activewear inspired by contemporary art. Their account is filled with cool pieces from their unique collaborations that you'll want to snag instantly, plus plenty of cool-girl street style inspo and NYC cityscapes. (Find out what the Bandier founder has to say about where the athleisure industry is headed.) 

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Photo: Instagram @bandier


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Whether you're looking for bold patterns or far from basic black activewear, Carbon38 has you covered. Their perfectly styled outfit shots will show you how to rock their unique pieces—like sports bras with cool, strappy backs and leggings with artistic mesh insets—as part of your everyday athleisure wardrobe.

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Photo: Instagram @carbon38

Sweaty Betty

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Sweaty Betty's workout clothes are full of bright colors and fun patterns that are perfect for any daring athlete, whether you're into running, yoga, studio classes, or skiing and snowboarding. With an Instagram full of real world women kicking some serious butt, it's easy to see why the brand draws in followers.

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Photo: Instagram @sweatybetty


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Full of inspirational sayings and workout videos, Lululemon's Instagram will have you feeling seriously motivated. Whether you're into bright colors, prints, or neutrals, you'll find performance-focused activewear for your style and sweaty pursuit, be in running, yoga, or exploring the great outdoors.

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Photo: Instagram @lululemon


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Co-founded by Kate Hudson, Fabletics blends fashion and fitness seamlessly, making it one of our favorite activewear brands. Plus, their Insta feed gives off serious adventurous vibes with their gorgeous outdoor shots of the beach, dessert, and mountains.

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Photo: Instagram @fabletics

Alo Yoga

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Alo Yoga's Instagram account will make you want to head to your nearest beach, stat. The brand pairs their beautiful pastel-hued activewear with gorgeous outdoor views that will motivate you to work on that beach bod. (See more uber-inspiring beach yogis hitting the sand.)

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Photo: Instagram @aloyoga


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Alala features monochromatic color schemes with pops of color, and they transform basic black from bland to bold. Their Instagram posts are equally intriguing, which feature everything from the chic clothes they sell to sunsets and glasses of rosé.

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Photo: Instagram @alala


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With a campaign called the #PowerofShe, Athleta clearly aims to provide Instagram inspiration—and it does. The motivational quotes and mix of gorgeous campaign shots and photos from real-life customers wearing their activewear makes their feed stand out from the rest.

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Photo: Instagram @athleta

Yoga Smoga

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If you were looking for a kick in the butt to try yoga or step your practice up a notch, look no further. Yoga Smoga's Instagram features videos and photos of yogis wearing their fun activewear while holding jaw-dropping poses.

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Photo: Instagram @yogasmoga


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Michi is an activewear-lover's dream, and their Instagram doesn't disappoint. You'll find everything from inspirational sayings to pics of women pulling off outrageous poses while wearing their bold fashion-forward designs.

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Photo: Instagram -@michi_ny


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