American Apparel Just Dropped Its First Activewear Line Since Relaunching
FORWARD is the brand's first collection of workout clothes since going online-only—and it doesn't disappoint.
After American Apparel shuttered their stores in 2017 (RIP), the brand came back from the grave quietly, relaunching their website a few months later with a campaign announcing "We're Back to Basics." Their new focus? Core essentials, like solid t-shirts and hoodies. In other words, the kind of clothes you could definitely get away with working out in, but without any performance properties to speak of.
But now, American Apparel 2.0 is venturing into new territory-the brand just dropped FORWARD, a collection of men's and women's workout clothes that's *actually* designed to be sweat in. (Side note: Band.do just launched its first loungewear line, which is also worth checking out.)
Fabrics include flyweight satin inspired by classic boxing gear, in addition to AA's usual cotton spandex andsignature shiny nylon fabric. The clothes are very American Apparel, with options like a metallic singlet, a cotton spandex bike short printed with rainbows, and a neon vinyl fanny pack.
Best of all, everything is cheaper than you may remember from American Apparel's early days-prices range from $28 to $38. (P.S. These under-$30 black leggings from Amazon are also a steal.)
Alongside the collection, the company launched a "How We Play" campaign, which showcases Instagram-casted models who are far more diverse than what was seen from the brand in the past. Models include Paralympic athlete David Brown and yoga instructor and body-positive influencer Luisa Fonseca of @curvygirlmeetsyoga. (FORWARD's sizing ranges from XS to XXL.)
If you're planning to shop the collection, there's no time like the present. American Apparel has a Presidents Day sale running through February 20, with 40 percent off sitewide using the promo code PREZ40. Translation: Might as well buy two pairs of hot shorts.