Celebrities are known to dress in custom, costly, or otherwise inaccessible clothes even when it comes to their casual off-duty looks. (If you've ever researched someone's outfit only to find out they were wearing a sold-out $1000+ sweatsuit, you know this to be true.) But lately, a lot of celebs have been wearing a sportswear brand that's long been loved by the masses. The North Face — yes, the brand that makes the cozy fleeces you wore in the early '00s and are still mainstays at retailers today — seems to be having a moment.
In a telling example of the brand's favor with celebrities, Hailey Bieber and Bella Hadid wore the same The North Face vest within weeks of each other. (It was the now-sold-out MM6 Maison Margiela x The North Face Circle Denali Top, in case you're wondering.) Fellow model Emily Ratajkowski has been wearing The North Face left and right, and Kendall Jenner, Gigi Hadid, Dakota Johnson, and Rita Ora have all sported the brand as well. While celebrities have been wearing The North Face coats and jackets for years, the brand seems to have attracted a new level of interest. (Related: The One Leggings Brand That Hailey Bieber, Sophie Turner, and Other Celebs Can't Stop Wearing)
If you think about it, the signs were there that The North Face was on the cusp of yet another fashion moment. As the realities of 2020 canceled plans, it makes sense that people would lean into a casual Normcore aesthetic with brands such as TNF and New Balance. Not to mention that all the time spent pacing indoors had everyone itching for outdoor activities, and scooping up The North Face gear to get after it. Recently, The North Face has also partnered up with a few brands that are favorites with the fashion crowd, including Gucci, Supreme, and MM6 Maison Margiela, which may have played a part in the revival. (Related: Taylor Swift, Jennifer Lopez, and Hailey Bieber Love These Leggings)
Regardless of its celebrity appeal, The North Face has a lot going for it. The brand specializes in clothes that are designed to stand up to extreme-weather sports, making it a favorite with serious outdoor enthusiasts. And its clothes eventually became a hit with anyone and everyone just looking to stay warm during their day-to-day. (Related: The Best Outdoor Adventure Clothes and Gear for Anyone Traveling to a National Park)
No matter where or how you plan to wear your The North Face looks, you'll find something you love among this list of the latest celebrity-approved styles to add to your rotation.
In Sophie Turner's latest Instagram post, she's wearing this yellow and black parka while lying in snow. It was probably a weather-appropriate choice, since the coat's design is inspired by the brand's Himalayan Down Jacket, which was created with Everest expeditions in mind.
Sadly, that vest that Hadid and Bieber twinned in is no longer available. But you can still get the look with this very similar fleece jacket that's less than half the price. (Related: Sherpa Jackets, Shoes, and More to Snag While It's Still Cold)
Emrata recently wore a tan version of this The North Face hat, but it also comes in several other shades. It's one way to sport the The North Face logo if you don't want to shell out on a new winter coat.
Katy Perry, Gigi Hadid, Storm Reid, and Jennifer Aniston have all worn long, black The North Face women's parkas at one point or another. If you wish you could spend cold days enveloped in a sleeping bag, this is the next best thing.
Without a doubt, the Nuptse jacket is the way to go if you're looking for the brand's most celebrity-approved option. Originally one of the styles that took over during the '90s, the jacket still exists in new iterations of the retro option. Kendall Jenner, Nicole Kidman, Emily Ratajkowski, and Kaia Gerber are all fans.
Take a cue from Sofia Richie in this lightweight full-zip jacket. Made with 100 percent recycled fleece fabric, it's meant to provide a lightweight but extra-warm layer that's suited to snowy weather. (Related: I Can't Even Think About Running In the Winter without These Gloves)