Jordyn Woods Just Launched a Size-Inclusive Activewear Line
And it's giving us major '80s vibes.
Curve model Jordyn Woods is stepping into a new aspect of the fashion world. Beyond speaking out about body positivity and helping to change the modeling industry, Kylie Jenner's BFF is taking a cue from her mogul bestie with the launch of her own size-inclusive activewear line called Secndnture. (Related: How "Curve Models" Are Embracing a More Body-Positive Label)
In the past year, Woods has become an increasingly important voice in the body-positivity movement, which, for all the good it's done, can also be, well, complicated. (Have conflicting feelings about it? We talked to experts about where the body-positivity movement stands and where it still needs to go.) After recently losing a noticeable amount of weight (her father passed away in 2017, which she says prompted her to start working out as a way to cope with her grief), some of her followers were quick to criticize the plus-size model's changing body.
"It's been very controversial for some people," she told Yahoo Lifestyle of her newly minted gym routine earlier this year. "They're saying, 'Oh, you're working out, you don't like your body, you're trying to look a certain way.' But no, I feel like loving your body and being body positive is taking care of yourself, doing things to make you better, and doing things that you want to do."
Woods is really walking the talk when it comes to promoting fitness and self-love for everyone. Today she officially launched her first activewear collection called Secndnture (pronounced like "second nature"), which is appropriately size-inclusive, designed to make you feel awesome and confident in and out of the gym. (Yep, we can totally see these bodysuits dressed up for a night out.) The '80s-inspired line of spandex sports bras, parachute pants, leggings, and windbreakers runs from sizes XS to 2X.
"As a curvy woman, it's harder to find good, cute clothing that inspires you to actually want to work out," she told Women's Wear Daily. "Once I realized there was a demand for activewear, I thought, why not make my own?" (This technically isn't her first foray into fashion-along with Ashley Graham, Woods dropped a collaboration with lingerie brand Addition Elle last year and has also worked with Boohoo.)
Unlike some plus-size activewear brands, you won't find any figure-hiding items in Woods' line. Secndnture is full of bodysuits with cleavage-revealing zippers or cutouts. Some of the standout pieces? A strappy cutout bra ($45) that still looks supportive; a sherbet orange biker suit ($55), complete with a cutout to show off your waist; and a millennial pink windbreaker ($75) that would be just as perfect for weekend errands as on the way to yoga. "I made things [other] people wouldn't want to make for curvier girls, like fun cutouts," Woods told WWD. "It's really about owning who you are in these outfits and having fun." (Related: Cool Cutout Leggings for the Girl Who's Anything But Basic)
The best part? Every line is totally affordable, with items ranging from $45 to $79. "I didn't want to keep spending $100 for one pair of leggings," she said. "[I wanted to] make something that's quality enough for a more reasonable price." Yep, this girl gets it. Score the collection starting today at secndnture.com.