LOFT Is About to Become Your New Favorite Place to Buy Activewear
The store's Lou & Grey label just launched their new active line, FORM.
When you think of LOFT, you probably think of fun tops, dresses, and accessories that work for both the office and date night. The store's more recently established Lou & Grey brand focuses more on casual pieces and loungewear, offering sweatpants you'll live in and soft jumpsuits made for chill weekend days. Since we're always on the lookout for cute new active brands, we were psyched to find out that today, Lou & Grey is releasing their own brand-new collection of workout clothes.
The collection, FORM, is separated into three sections: high impact, which features pieces for running, spinning, and boot camp; low impact, which focuses on items for barre, yoga, and active recovery classes; and anytime, which is primarily meant for to-and-from the gym outfits-the clothes you wear when you don't want to get dressed but still want to look cute. The comfy sweatpants, tees, and jackets in the anytime category also make for ideal styling pieces that can take your athleisure basics to the next level.
The best part? The price range of the collection is super reasonable compared to luxury activewear brands. Starting at $44.50 for a tank top and topping out at $128 for outerwear, FORM is primarily an under-$100 activewear line, with the majority of the pieces falling in the $50 to $70 price range. That doesn't mean they sacrificed style for affordability, though.
Standout pieces include a metallic windbreaker ($98), tropical patterned leggings ($70), and a fun sheer tee ($55) that will look just as great with jeans as it does with leggings-all pieces you maybe could find versions of elsewhere, but with a much steeper price tag. So if you're in need of a pick-me-up after getting back to real life after the holiday weekend, we'd suggest heading over to their site and checking it out. (Want even more bang for your buck? These are the cutest workout clothes at Target right now for less than $35.)