Selena Gomez Launched a New Athleisure Collection with Puma Today
The "Strong Girl" collection will make you feel ready to take on the world.
Selena Gomez's collaboration with Puma, Strong Girl, launched today, and it was honestly worth the wait. Gomez previously partnered with the brand to design two sneaker styles, but Strong Girl is the first clothing collection she's designed for the brand. Its name is both a play on Gomez's initials and the inspiration behind the collection: powerful women.
The collection is basically a cool girl starter kit, with pieces nodding to 1992 when the Taki Taki singer was born. If you're a '90s child as well, the clothes will likely take you back to your varsity days. A jersey dress (numbered 92, naturally), baggy gray sweats, and a puma-emblazoned hoodie (like the animal) are just a few of the must-have items. In addition to clothing, Strong Girl also includes two sneaker options: The SG Runner, a lightweight running shoe, and DEFY Mid x SG, a slip-on trainer. (ICYMI, Sel had the best response when people recently body-shamed her bikini pics.)
Accompanying campaign imagery plays off the strong woman theme, with shots of Gomez modeling the designs with five of her friends. When the campaign first launched, Gomez told Elle that her insecurities influenced the designs. "I get really insecure sometimes, I go through weird ups and downs, but in general I just want people to wear what they feel comfortable in," she said. Thus the clothes are intended to provide the little ego boost you need to feel like a badass when suiting up for a workout. (Related: Selena Gomez Took to Instagram to Remind Fans That Her Life Isn't Perfect)
Whether you stand for Gomez or just want some new retro-inspired threads, you can shop the collection at puma.com and select stores. If nothing else, your fashion game will be V strong.