Shop the line before the other SoulCycle fanatics get there first.
If you're a SoulCycle fanatic then your day just got made: The cult-favorite cycling workout has just launched its very first proprietary line of exercise gear, which incorporates insights gathered over 12 years of group rides.
SOUL by SoulCycle, as the line of tees, tanks, sports bras, outerwear, and leggings is called, launched today at Nordstrom. While the exercise giant has sold branded clothing from Lululemon and Nike through its stores since 2006, and online since 2010, this will be its first foray into an in-house line. SoulCycle's new line of technical gear was designed to give you the best ride of your life, taking into account instructor and rider input, in addition to technical research and development.
The brand wanted to partner with a mass retailer like Nordstrom so people both near and far from SoulCycle boutiques can experience the line's next-level comfort and support. (We know how hardcore SoulCycle's following can be, so we wouldn't be surprised if this newly launched collection were to sell out completely.)
Shop the line while all styles and sizes are still available at Nordstrom.com.