Adidas Was Selling Shoes for 99 Cents at an NYC Pop-Up—Then the NYPD Shut Them Down
Things got out of hand quickly...
There's nothing more thrilling than a good deal. So you can only imagine people's excitement when Adidas and Arizona Iced Tea announced that they were going to sell sneakers at a pop-up in New York for just 99 cents. Get it? Like a can of Arizona Iced Tea.
The super-exclusive collaboration was set to take place today and tomorrow from 11 a.m. to 7 p.m. It included four sneakers: two takes on Adidas’ Continental 80 and two takes on the Yung-1, each outfitted with the signature pink and green Arizona aesthetic.
Huge crowds were expected, which is why collaborators decided that the limited-edition kicks were to be sold on a first-come, first-serve basis. To sweeten the deal, you'd also get a can of iced tea with your purchase. (Related: This Workout Sneaker Is Completely Biodegradable)
If you think the deal sounds too good to be true, you're kind of right. Apparently, crowds started lining up hours before the event started, and they were larger than planned for. Things got violent and two teenagers were injured when the NYPD showed up to shut down the event. No one had the chance to buy a pair of shoes.
Arizona Iced Tea shared a quick statement apologizing on Facebook. "Thanks to our loyal fans that came out to support our partnership with Adidas," they wrote. "Due to overwhelming demand and safety concerns, the NYPD shut down our pop-up. We sincerely apologize to all our fans that waited in line. We are actively working to remedy the situation." (Related: Fitbit Teamed Up with Adidas to Bring Tailored Workouts to Your Wrist)
The crowds have since dispersed and as of right now there's no news whether the shoes will still be available for 99 cents or if the pop-up will take place tomorrow.