Everything You Need to Know to Score the Best Deals on Amazon Prime Day

The pandemic may have postponed the two-day shopping event — but it's back and better than ever.

We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission.

amazon prime boxes
Photo: Julie Clopper/Getty Images

Shoppers, get your wallets ready because the biggest sale of the year (move over, Black Friday) is almost here. Get ready to save big on your favorite activewear, electronics, skin care, and beauty finds, along with fitness gear, kitchen essentials, and other healthy home items.

What Is Amazon Prime Day?

Launched in 2015, Amazon Prime Day is a huge annual savings event that may as well be an official holiday. Once a year, Prime members get exclusive access to the best discounts the mega-retailer has to offer — and trust us, there are a lot. This year, you have from October 13 at 12:00 a.m. PT to October 14 at, 11:59 p.m. PT to shop the huge savings — it's just 48 hours, so if you have your eye on something, don't wait!

Not a Prime member yet? You'll want to sign up right now so you don't miss out on any more of the fun, since the savings are already live. Besides the fact that Prime Day is exclusive to Prime members, there are tons of other perks that come with membership — like free two-day shipping on qualifying items and access to e-books, video and audio streaming services, and other freebies. If you're not ready to fully commit, now's the perfect time to at least sign up for your free 30-day trial so you can still snag all the Prime Day deals your heart desires.

How Can I Find the Best Amazon Prime 2020 Deals?

Now that Prime Day dates have officially been announced, it's time to start making a wishlist of all the items you want to score for less. Last year's deals included huge savings on top activewear brands like Reebook, Adidas, and Under Armour, along with tons of beauty finds. Prime Day is also known for offering heavy discounts on tech gadgets and electronics — including Fitbits and other fitness trackers (hello, Apple watches), Amazon home devices, and Bluetooth headphones — along with healthy home essentials like Instant Pots, vacuums, and so much more.

It's also important to keep in mind that many sales during the two-day event have a time limit or come in limited quantities (looking at you, "lightning deals"). Plus, new deals are launched continuously throughout the day. So if the item you really want goes on sale, be sure to check out before the deal is gone for good.

The Best Early Prime Day 2020 Deals You Can Shop Now

The massive sale is still 15 days away, but you don't have to wait until October 13 to start scoring items for less. Amazon creates excitement for its exclusive event by launching a ton of early Prime Day deals. Prices have already dropped on tons of items, like this Columbia Winter Jacket, this Puma backpack, and this Adidas hoodie.

Plus, early Prime Day shopping also means supporting small businesses. Amazon is giving Prime members $10 to spend during the two-day sale event when they spend at least $10 at select small businesses between now and October 12. Pretty sweet, right?

Now that you're inspired to get shopping, keep reading for a curated selection of the best early prime deals to start adding to your cart now.

Was this page helpful?
Related Articles