PSA: You have one less week to shop this year.

By Braelyn Wood
November 29, 2019
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Credit: Westend61/Getty Images

Athletes have the Olympics. Actors have the Oscars. Shoppers have Black Friday. Easily the biggest shopping holiday in the United States (sorry, Prime Day), Black Friday kickstarts the frantic rush to find the perfect holiday gift for all of your friends and family—and maybe even a few gifts for yourself, too.

Like any *major* event, you should never go into Black Friday unprepared. It’s a rookie mistake that could lead you to miss out on some of the year’s best deals—which include massive savings on Fitbits, Vitamix blenders, AirPods, and more. That’s why we’ve decided to create the ultimate guide to Black Friday 2019, including everything you need to know about the mega-sale event and how to score the best Black Friday deals today.

Since we’ve compiled everything you need to prepare for Black Friday in one place, we recommend bookmarking this page as your go-to resource. So pull up a chair and grab a warm cup of your favorite beverage—we’re about to lay down everything you need to know this holiday season. 

(Read our other editor-curated Black Friday roundups here to find the best fitness deals on Amazon, the best Black Friday deals at Walmart, and the best activewear deals from a variety of retailers.)

When Is Black Friday 2019?

Black Friday is always the day after Thanksgiving, a.k.a the last Friday of the month. This year, Black Friday falls on November 29, 2019, and launches the annual rush to find the perfect gift for everyone on your holiday shopping list.

Unfortunately, Thanksgiving falls on the calendar a bit later than usual this year—which means  there’s one less week between Thanksgiving and Christmas (and less time to shop the year’s best deals!). Many major brands started sales earlier in November to make up for lost time, but you’ll still find some of the best deals right now on Black Friday.

Who Has the Best Black Friday Deals?

The best part of Black Friday is that you’ll find savings at all of your favorite brands, big or small—whether that’s a massive retailer like Walmart or a direct-to-consumer company like Bandier. Black Friday is easily the biggest shopping event in the U.S.—it *really* goes for a full weekend, not just one day—so it makes sense that so many brands want to get in on the action and offer their loyal customers the best savings. 

While Black Friday sales used to happen primarily in stores, most brands now offer deals online—and many times, they’re even better than the in-person savings—with prices slashed through this weekend and into Cyber Monday. The online availability means you’ll find plenty of companies price matching their items against competitors (which is a major win for us shoppers). All this to say: you’re going to find deals everywhere. The other great part of online shopping on Black Friday? No driving in traffic to the biggest stores, waiting in chaotic lines, and running the risk of your favorite items selling out before you get to them—instead, you never even have to leave your couch to score the best savings. 

What Are The Best Black Friday Deals?

Black Friday is easily the best time of year to save tons of money on big-ticket items you’ve been waiting to splurge on—including workout equipment, fitness trackers, electronics, and expensive kitchen appliances for a healthier home. You can expect some of the biggest retailers, like Walmart and Amazon, to set the price for this year’s hottest items—think Apple AirPods, the ultra-popular Instant Pot pressure cooker, and Vitamix blenders.  We’ve also seen super low prices on NordicTrack treadmills, Fitbits, the newest Apple Watch, and even some of the most coveted skincare brands.

Good news: Black Friday deals are live now, with price cuts happening everywhere. Bad news: There are so many sales that finding the ones worth your time can be overwhelming. To save you precious time, we gathered the best Black Friday deals happening right now—so you can get to it and start crossing names off your holiday shopping list.

Best Deals on Headphones and Electronics

Apple MacBook Air,  $699, $999,

Best Leggings and Activewear Deals

Best Skin-Care and Beauty Deals

Best Sneakers and Comfy Shoes

Best Healthy Home and Kitchen Deals

Best Deals on Fitness Gear


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