Has the Apple Watch finally met its fitness tracker rival?

By Lauren Mazzo
Updated: January 05, 2016

If you haven't ripped the tags off the tracker you got as a holiday gift, then stop right there. There's a new kid in town, and it might be worth the wait.

Fitbit just raised the bar-er, band-with their latest device: the Fitbit Blaze. This touchscreen smart fitness watch rivals the Apple Watch in design and functionality, and comes with a price tag of just $200. (We're already sold!)

The Blaze boasts continuous heart rate and activity tracking, sleep tracking, automatic exercise recognition, smartphone notifications, music control, wireless syncing, and on-screen workouts using FitStar (the training app that Fitbit acquired earlier this year). You can even map running or biking routes and see real-time stats (like pace and distance) by connecting to your phone's GPS if it's nearby. And, of course, you can link with friends and family, track food and weight, and earn badges in the Fitbit app, as with their other trackers. (Find out The Right Way to Use Your Fitness Tracker.)

Though the Blaze is loaded with features, it's still not quite as equipped as the Surge ($250), which has built-in GPS tracking. But if you're looking to upgrade from the Charge HR ($150), the added music control, multi-sport tracking, and text notifications (plus a more versatile design) might make it worth the switch. The classic workout band (which comes in a variety of colors) is also interchangeable with leather and metal ones that can take you from work to your workout to going out.

Although Fitbit announced the smart fitness watch at the Consumer Electronics Show on January 5, it won't be available until March 2016. But don't worry-you can get in on the presale starting today at Fitbit.com and tomorrow at major retailers.


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