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How Your Favorite Brands Are Celebrating Pride This Month


Instagram | @SoulCycle

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As part of their "All Souls Welcome" campaign, the boutique cycling studio will be releasing a series of videos featuring six SoulCycle instructors who embody the spirit of the brand and also identify with the LGBTQ community. And when you purchase a 10-ride Pride Pack, 5 percent of the sale will go to The Trevor Project (up to $50,000).


Photo: Instagram | SoulCycle 


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You can show off your Pride with pastel tones, too. Adidas launched a four-shoe Pride Pack, featuring a more muted color scheme. Each insole shares this empowering message: "We are proud and unapologetic, and we encourage you to be the same."


Photo: Adidas


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Europe's mega-retailer PRIMARK teamed up with Stonewall, one of Europe's leading LGBT rights charities, to create a range of Pride products, including rainbow tie-dye crop top tees and multicolor sliders. Even better, 20 percent of the sales will go to Stonewall.

The retailer has locations in New York, Massachusetts, and Connecticut. (Related: PRIMARK's New Harry Potter–Inspired Athleisure Collection Is Everything)


Photo: Primark


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There are more reasons to love Apple than just its addictive technology. The company's openly gay CEO, Tim Cook, has long been an outspoken advocate for the LGBTQ community. This year, the tech giant has released a Pride-themed rainbow background for the Apple Watch that users can opt into for the month of June. (Related: The Apple Watch Just Saved a Woman and Her Baby After a Car Crash)

The new watch face features a black background with rainbow stripes appearing vertically, Fortune reports.


Photo: Apple

Under Armour

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For the first time ever, sportswear powerhouse Under Armour is debuting a UA Pride collection, featuring footwear and apparel with tons of rainbow details. (Related: Under Armour Is Celebrating Women In a Powerful New Campaign)

All proceeds from the UA Pride collection will go toward supporting Athlete Ally, a group that is working to eliminate homophobia and transphobia in sports. The brand also plans on highlighting LGBTQ athletes on their social media platforms all month.


Photo: Under Armour


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When Spotify users turn their volume up to maximum during the month of June, the volume bar will turn to rainbow colors and display various volume-themed messages, such as "Loud and Proud" and "Live At Full Volume." (Related: The Top 10 Running Songs from Spotify That Will Help You Go Longer and Faster)


Photo: Spotify


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As it's done in years before, Converse is teaming up with Miley Cyrus to debut a new collection of Pride-inspired shoes and apparel. The four-piece footwear collection includes Chuck Taylors with multicolor stacks, multipanel striped sequence uppers, and two pairs with a glitter polka-dot printed canvas upper. (Related: Converse Kicks Are Getting an Athletic Upgrade)

The apparel collection features a hoodie and track pant set with Cyrus' Happy Hippie Foundation logo and a rainbow glitter stripe down the sleeves and legs. They also have a glitter polka-dot tee available in black or white for mix-and-match styling.

Prices range from $45 to $110, and all net proceeds from the collection will support LGBTQ+ youth community partners globally including the Happy Hippie Foundation, It Gets Better Project, Minus 18, and RainbowYOUTH.


Photo: Converse

Lane Bryant

Lane Bryant

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Lane Bryant's Pride Collection includes fun, colorful pieces from Cacique Intimates & Swim, as well as a LOVE t-shirt and sheer polka-dot top. (Related: Lane Bryant's New Ad Is Showing Off Stretch Marks In All the Right Ways)

All pieces from the collection will be available in sizes 14/16 to 26/28, and 10 percent of sales will go to GLSEN, a national education organization working to create safe and inclusive K–12 schools for all sexual orientations and gender identities.


Photo: Lane Bryant 



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To continue its celebration of Pride month, Equinox is partnering with Lewis Miller Design to create a series of its signature Flower Flashes that will appear at LGBTQ historical landmarks across New York. (Related: The At-Home MetCon3 Workout Inspired by Equinox's Most Popular Class)

The series includes a flower stand where bouquets are distributed to the public; a roaming installation that includes flowers around six bikes (each a color of the LGBTQ rainbow flag); arrangements built into the triangular steel sculpture at the New York City AIDS Memorial in the West Village; and an installation at the Stonewall Inn that features an arrangement draped along the front façade of the historic bar. Equinox will donate $1 to The Center, a nonprofit in NYC, for every Flower Flash photo posted and tagged @equinox with #PoweredByPride.

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Photo: Equinox


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