How Your Favorite Brands Are Celebrating Pride This Month
As part of their "Ride as you are. Love as you are." campaign, the boutique cycling studio is offering pride rides around the country, from which 10 percent of sales will go to The Trevor Project (up to $100,000—twice their fundraising goal from last year!). The studio's LGBTQ instructors also teamed up to create a Pride Playlist and a free poster pack you download and print to support your local pride parade. And, of course, they have some killer pride swag—including rainbow cycling shoes—available this month, too.
This year, Europe's mega-retailer PRIMARK's “Feeling Proud” collection supports ILGA World, the International Lesbian, Gay, Bisexual, Trans and Intersex Association—and they're going to make a £150,000 donation to help their work as an international advocate for LBGTI rights.
The retailer's locations in New York and Boston with offer the full collection—everything from flags and whistle lanyards to rainbow tie-dye shorts and affordable Pride tees—but you can get select pieces in other Primark stores and online. (Related: PRIMARK's New Harry Potter–Inspired Athleisure Collection Is Everything)
There are more reasons to love Apple than for its addictive technology. The company's openly gay CEO, Tim Cook, has long been an outspoken advocate for the LGBTQ community. This year, the tech giant has released a Pride Edition rainbow sport band for the Apple Watch. A portion of the proceeds from band sales will benefit LGBTQ advocacy organizations GLSEN, PFLAG, The Trevor Project, Gender Spectrum, The National Center for Transgender Equality, Encircle in the U.S., and ILGA internationally—all of which Apple already supports. (Related: The Apple Watch Just Saved a Woman and Her Baby After a Car Crash)
Not only did Under Armour release an epic Pride product collection for 2019 (including this pair of UA HOVR SLK EVO x Pride sneakers), but they're also amplifying the voices of their LGBTQ employees.
It all started when, in 2016, a group of Under Armour employees marched in Baltimore (where the company headquarters is located) Pride and formed an employee club with the goal of establishing Under Armour as an unquestionably safe, friendly and empowering workplace for people who identify as members of the LGBTQ community. They created create shirts for club members to wear during Pride that year—and it eventually grew into this full consumer-facing product line. (Related: Under Armour Is Celebrating Women In a Powerful New Campaign)
Proceeds from the UA Pride collection will go toward supporting Athlete Ally, a group that is working to eliminate homophobia and transphobia in sports, and they're also sponsoring Pride parades in Baltimore, Austin and New York City.
Since 2014, Converse has been dropping epic Pride collections. This year, the Converse x Pride haul benefits longstanding local and global partners, including It Gets Better Project and OUT MetroWest.
The footwear collection includes Chuck Taylors with multicolor stacks, multipanel striped sequence uppers, and two pairs with a glitter lightning bolt canvas upper, and feature both the rainbow Pride flag and the transgender community flag. (Related: Converse Kicks Are Getting an Athletic Upgrade)
Nike's BETRUE Collection started in 2012 as a grassroots effort led by Nike employees in the PRIDE Network. This year, you'll notice that the Pride flag doesn't look quite like others you might see—it includes a hot pink stripe at the top.
The backstory: In 1978, political activist and designer Gilbert Baker created the first-ever Pride flag and (with eight colored stripes: pink, red, orange, yellow, green, turquoise, blue, and violet) and debuted it that year in San Francisco. (The pink and turquoise had to be removed shortly after due to fabric availability, giving us the six-color flag we have today.) To celebrate Baker’s legacy, Nike partnered with the Gilbert Baker Estate to create this year’s 2019 BETRUE collection (featuring sneakers, apparel, and accessories), which all feature the icon’s original eight-color flag, and supports initiatives to end discrimination in sport.
This luxe workout wear retailer created a capsule collection to support the Human Rights Campaign funding efforts supporting the Equality Act, which aims to provide clear, comprehensive non-discrimination protections for the LGBTQ community across the country in employment, housing, public spaces, education, jury services, credit, and federal funding. The collection features a tie-dye rainbow "Legalize Equality" tee, and red, yellow, and blue sports bra/legging workout sets.
Peloton is celebrating all month with tons of Pride-themed rides, yoga, and tread classes (see the full list here) that you can join IRL in New York City or stream at home. They're also teaming up with the Madonna (!!) from June 27 to 30 (the weekend of the World Pride parade in New York City) to host a series of Madonna-themed classes. It's not just for fun: Peloton will make a $1 donation to The Center (New York City's LGBTQ Center) every time someone participates and completes a Madonna-themed Pride workout, either live or on-demand, throughout the weekend. (ICYMI, yes, Peloton offers yoga now too!)
They also have a collection of Pride-themed merch, and 10 percent of the sales will go to The Center as well.
To celebrate Pride month, Equinox is spotlighting the art of voguing with their campaign "Life's a Ball." For every social media post featuring #PoweredByPride or Life’s a Ball GIPHY voguing sticker (search "Equinox" on GIPHY or Instagram) during the month of June, they'll donate $1 (up to $20,000) to House Lives Matter. The organization was created for and by the House Ball Community, which is comprised of sexual and gender minority people of color (LGBTQ and gender non-conforming), whose mission is to improve health and wellness, build alliances, and provide mentoring to create leaders who take direct action for social change.
Spotify's Pride Hub (just search "Pride" on Browse) will be your go-to for tunes this month: Their flagship LGBTQ+ playlist, Out Now
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Reebok's Pride collection features some of their classic all-white lifestyle sneakers with a twist: The stitching is rainbow, and the U.K. flag is swapped for the rainbow flag. They also have Pride t-shirts and accessories, all of which will help support Fenway Health, a non-profit organization based in Boston dedicated to the health and well-being of the lesbian, gay, bisexual, and transgender community and all people in our neighborhoods and beyond. (FYI: This matters, because the LGBT community often gets worse health care than their straight peers.)
Stadium cycling studio, Flywheel is hosting donation-based classes in NYC, San Fransisco, DC, Chicago, and LA throughout June. Not in one of those cities? DIY your own Pride ride by showing up to class in some of their limited-edition Pride apparel available in all studios nationwide. All of the donation-based rides, plus the clothing proceeds, will benefit Family Equality Council, an organization that advocates to advance legal equality for LGBTQ families and those who wish to form them.