Nike Is Promoting Mental Health Awareness with These "In My Feels" Sneakers
A portion of proceeds from the shoe will go to the American Foundation of Suicide Prevention.
Nike prides itself on using sport as a unifying force. The brand's most recent endeavor, Nike By You X Cultivator, is an effort to engage communities and celebrate stories of individuals from different walks of life. The program selected 28 creatives from New York City who each designed a custom sneaker inspired by their story.
Most recently, Nike selected psychotherapist and mental health advocate Liz Beecroft to design a special variation of the brand's Air Max 270 React, called "In My Feels", to help promote mental health awareness. (ICYMI, the new Nike Free RN 5.0 shoes will make you feel like you're running barefoot.)
"It means the world to me to have people backing a sneaker with a mental health initiative," Beecroft shared on Instagram shortly after the release. "For everyone purchasing the sneaker, reposting, supporting in any way shape or form, I APPRECIATE YOU. This is how we create a conversation. This is how we raise awareness. It takes people who believe in it to do it TOGETHER."
The shoe itself is representative of mental health in every way. For starters, its predominantly white exterior features notes of lime green, the official color that represents mental health awareness. You'll also notice a swiveled version of the iconic Nike swoosh on the side, which was intentionally designed to represent the idea that "healing isn't linear," Beecroft explained in an op-ed for Teen Vogue. It serves as a reminder that ups and downs are an inevitable part of everyone's lives, she said.
Keeping with the mental health theme, the tongue of Beecroft's Air Max 270 React shoe design bears the words "Have a Nice Day", accompanied by a flower, while the heels are embroidered with "In My Feels."
In a separate Instagram post, Beecroft elaborated on why creating a shoe that represents something so powerful is so important. (Related: I Finally Shifted My Negative Self Talk, But the Journey Wasn't Pretty)
"1 in 5 Americans live with a mental health condition, but unfortunately the stigma still exists," she shared. "By bringing awareness through sharing experiences, stories, and truths we are able to combat the stigma of mental health through understanding that healing is not linear, that our feelings are valid, & that we are not alone. It's okay to feel the feels."
Nike Air Max 270 React Premium By You "In My Feels" (Buy It, $180, nike.com)