Get your credit cards ready, because Amazon Prime Day has finally arrived! After a three-month delay due to the COVID-19 pandemic, it’s time to grab your laptop (or smartphone), snuggle on the couch, and start shopping through your holiday list during one of the biggest sales of the year. You only have from October 13 at 12:00 a.m. PT to October 14 at 11:59 p.m. PT to shop the huge sale event. While there's likely going to be a parade of over 1 million deals to browse, the sale is exclusive to Prime members only. Not a member? Don’t fret, you can still reap the benefits of the sale by signing up for a 30-day free membership trial.
Deals on popular electronics like Echo Dots and Toshiba Fire TVs are a Prime Day speciality, but this year consider splurging on a smartwatch to upgrade your tech and fitness game. Over the last few months, you might have found creative ways to work out at home with basic equipment like yoga mats, dumbbells, and resistance bands, and having a smartwatch as your exercise companion makes working out much more satisfying. Whether you’re an avid runner, hiker, cyclist, or total HIIT enthusiast, a smartwatch is essential for tracking your progress by monitoring your steps, distance traveled, calories burned, heart rate, and more. Luckily, you can score major discounts on super functional and celeb-loved smartwatches (and at-home fitness equipment) over the next 48 hours. (Related: The Best Running Watches to Take Your Training to the Next Level.)
Many smartwatches deliver notifications to your wrist, remind you to get moving, and play music and podcasts all while tracking your fitness goals. So whether you’re in the market for an Apple Watch that’s loved by celebs like Jennifer Garner and Oprah or the Kate Hudson-approved Fitbit Versa 2, these are the best smartwatch sales to shop throughout the mega retailer’s two-day event. Deals on smartwatch brands including Apple Watch, Fitbit, Garmin, Samsung, and more are likely to sell out fast, so be sure to add them to your cart ASAP before they’re gone.
Along with other Apple Watch models, the Series 3 offers accurate fitness tracking that monitors steps, calories burned, heart rate, and a wide variety of workout choices. The swim-proof watch allows you to get smart notifications and listen to music and podcasts for up to 18 hours straight. It's no wonder why over 50,000 shoppers love this budget-friendly smartwatch.
Buy It, $169 (was $199), amazon.com
Made with a built-in Alexa, ultra sensitive fitness tracking, and a sleep monitoring function, the swim-proof Fitbit is designed to support your lifestyle. The simple design pairs well with any athleisure outfit (see: Kate Hudson’s look) and can easily be worn with your everyday office or brunch attire. Plus, it has an impressive battery life that lasts for up to six days (!!).
Buy It, $128 (was $180), amazon.com
Take your health and wellness journey to the next level with this smartwatch that not only tracks your activity, but it also monitors sleep patterns and stress levels. It closely monitors your heart rate and will notify you if your heart rate is too high or low. Bonus: You only have to worry about charging the watch every five days.
Buy It, $230 (was $269), amazon.com
Not only does this smart running watch track your pace, distance, calories burned, and overall activity, but it also sends you reminders to get moving throughout the day. It easily connects to any smartphone to enable smart notifications and allows you to control your music from your wrist.
Buy It, $105 (was $170), amazon.com
This slim and lightweight fitness tracker offers maximum comfort without compromising on features. With all-day activity tracking, the smartwatch monitors your steps, calories burned, heart rate, and even your sleep duration and consistency. The seven-day battery life allows you to stay connected as you receive notifications, connect to GPS, and select different workouts.
Buy It, $20 (was $30), amazon.com
As an affordable alternative to the Apple Watch and other smartwatches, the Willful Smartwatch offers basic all-day activity tracking at a fraction of the cost. It connects to your smartphone and sends smart notifications and calendar alerts to your wrist. Along with the all-day tracking of steps, calories burned, and heart rate, it also monitors your sleep and is waterproof.
Buy It, $36 (was $50), amazon.com