Adidas Wants to Help You Dedicate Your Next Workout to COVID-19 Frontline Workers
For every hour of exercise—whether you're running, walking, cycling, even doing yoga in your living room—Adidas will donate $1 to the COVID-19 Solidarity Response Fund.
If daily workouts are helping you get through the coronavirus pandemic, Adidas is offering a sweet incentive to help you stay motivated. The fitness brand is kicking off the #HOMETEAMHERO Challenge, a virtual event for athletes around the world to unite their efforts toward COVID-19 relief.
Whether you want to go for a run, a hike, or even if you're just doing a yoga flow at home, the challenge invites you to participate by logging your activity through your fitness tracker. For every hour of tracked activity completed during the challenge between May 29 and June 7, Adidas will donate $1 to the COVID-19 Solidarity Response Fund for the World Health Organization (WHO), with a goal of hitting one million hours.
No matter your sport or discipline of choice, ability level, or current stage of coronavirus lockdown, Adidas's #HOMETEAMHERO Challenge is a chance to do good (and feel good) as you show gratitude for COVID-19 frontline workers. (Related: What It's Really Like to Be an Essential Worker In the U.S. During the Coronavirus Pandemic)
"As we transition to the new, some of our global athletes are beginning to head back into the world, while others remain committed from home," says Scott Zalaznik, senior vice president of Digital at Adidas. "Regardless of circumstance, what unites us all is our drive to do good, feel connected to each other as one team, and most importantly, to say thank you to the essential workers who were there for us in a time of need. This is our chance to be there for those who kept us moving." (Related: Why This Nurse-Turned-Model Joined the Frontline of the COVID-19 Pandemic)
If you're inspired to join fellow fitness lovers from all across the globe, signing up for the #HOMETEAMHERO Challenge is easy. Start by downloading the Adidas Running or Adidas Training app (you can create a new account, or log in with your existing account), where you can sign up for the challenge. Between May 29 and June 7, you can log your workout using an Adidas app, or with other fitness tracking apps from Garmin, Zwift, Polar, Suunto, or JoyRun (which you can connect to in the Adidas Running app). Adidas will take care of the rest, donating $1 for every hour of activity logged up to one million hours.
BTW, there are tons of eligible activities for the challenge, including running, walking, cycling, strength training, aerobics, treadmill, ergometer, hiking, mountain biking, yoga, elliptical, inline skating, Nordic walking, race cycling, wheel-chairing, trail running, hand-cycling, spinning, virtual running, virtual cycling, skateboarding, soccer, basketball, dancing, tennis, rugby, and boxing. (Related: How Your Favorite Workout Brands Are Helping the Fitness Industry Survive the Coronavirus Pandemic)
The challenge follows Adidas' partnership with California-based printing company Carbon to provide face shields for U.S. healthcare workers. The fitness company has also made several donations to the WHO, the Red Cross, the China Youth Development Foundation, hospitals in South Korea, and the COVID-19 Solidarity Response Fund.
Looking for workouts to do for your #HOMETEAMHERO Challenge? These trainers and studios are offering free online workout classes amid the coronavirus pandemic.