You'll Soon Be Able to Sign Up for Workout Classes On Instagram
Raise your hand if you've ever been inspired to try a new boutique fitness class or wellness treatment while scrolling through Instagram. Well, now, rather than wasting time just looking at something you're interested in, maybe saving it, and sort of forgetting about it, Instagram will allow users to "reserve, get tickets, start an order, or book" their favorite restaurants, events, stores, and fitness studios directly through the app. With more than 200 million daily active Instagrammers visiting a business profile each day, this means you're going to want to reload your account with a package of class credits ASAP. (Related: 5 Apps That Will Help You Stay In Shape)
Instagram's initiative is meant to push the consumer from the discovery phase ("Oh, that infrared sauna looks awesome!") directly into taking action ("I'm going to book a session at that infrared sauna studio I saw on Instagram"). "As more people continue to interact with businesses on Instagram and take action when inspiration strikes, we're making it easier to turn that discovery into action," Instagram stated in a press release. The platform is rolling out these "action buttons" with partners such as OpenTable, Eventbrite, and MINDBODY, a cloud-based business management software for the wellness services industry. So it's not exactly clear how soon you'll be able to tap your phone to "tap it back" in spin class. (Related: My Favorite Smartphone App for Fitness Motivation)
All you'll have to do is go to the Instagram profile of a workout studio (or spa, restaurant, or treatment service provider) to reserve a class or session using the new action buttons that will appear toward the top of their profiles. After clicking on these buttons, a browser window will open, allowing you to perform your chosen action-whether that's booking a class, buying merch, or scheduling an appointment. (We're already using this feature to drive our Shape Body Shop event that's taking place on June 23rd in Los Angeles. Just head over to our Instagram to snag tickets.)
"At MINDBODY, our purpose is to help people lead healthier, happier lives by connecting the world to wellness," said Rick Stollmeyer, CEO, and co-founder of MINDBODY, in a press release. "Images have the power to inspire and motivate. With the new integration, Instagram is helping people link that motivation directly to action. For our customers who will use this service, that means people now have the opportunity to take immediate action toward a healthier lifestyle the moment an image inspires them to do so."