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Most Celebrity Food Endorsements Are Unhealthy


No matter how obsessively you follow Queen Bey on Instagram, you should probably take all those stylized shots with a grain of salt, especially when it comes to food and drink endorsements. Celebrity-endorsed foods are almost always bad for you, says a study published in the journal Pediatrics.

A team of researchers from NYU Langone Medical Center in New York City set out to evaluate how food and non-alcoholic beverage endorsements by celebrities in the music industry might be impacting your health goals. To determine the most popular celebs, the researchers looked at Billboard's "Hot 100" lists from 2013 and 2014 and came up with a total of 163 celebrities including Beyonce, Calvin Harris, One Direction, Justin Timberlake, and Britney Spears. (Check out these 10 Strong Workout Songs to Power Your Workout.)

Collectively, these celebs made over 590 endorsements across categories including beauty, fragrances and clothing, but for the purposes of the study, the researchers looked at the 65 celebs who had endorsement deals with food and non-alcoholic beverage companies. In total, these celebs were associated with 57 different food and beverage brands owned by 38 different parent companies.

Perhaps unsurprisingly, the most common foods and drinks endorsed by celebrities would be on your #treatyoself foods list: fast foods, sugary drinks, and sweets. So even less surprisingly, most of the products they're pushing are major diet destroyers. Of the 26 food products endorsed by the celebs in the study, the researchers found 81 percent to be "nutrient poor," and of the 69 beverages promoted, 71 percent were super heavy in sugar. (Here's What Sugar *Really* Does to Your Body.) In fact, only one celeb endorsement was actually considered good for you (Wonderful Pistachios!).

Of course, there's nothing wrong with indulging now and then. But don't be foold—just because you see T. Swift sipping a diet coke in her latest ad campaign, doesn't mean it's part of her regular routine.


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