In a sea of duds, these bars are the love of my perpetually hungry life.

By Kathleen Felton
Updated: March 01, 2019

No, Really, You Need This features wellness products our editors and experts feel so passionately about that they can basically guarantee it will make your life better in some way. If you've ever asked yourself, "This seems cool, but do I really ~need~ it?" the answer this time is yes.

I have very strong feelings about bars. I love the idea of them, especially the grab-and-go convenience. But whatever you call them-protein bars, energy bars, snack bars-so many on supermarket shelves are filled with ultra-processed ingredients or unrecognizable fillers. (Read up: Are Protein Bars Actually Healthy?)

Then there's the sugar. Brands love to tout how much protein or fiber their bars deliver on the front packaging. But if you've ever taken a look at the nutritional information on the back, you might have noticed that many can contain upwards of 20 grams of sugar per serving, nearly as much as a Snickers bar (which, let's be honest, is a much more delicious way to consume sugar in bar form). And even if you do find a bar that's relatively healthy, there's a pretty good chance the texture is awful-overly chalky, sticky, chewy, or crumby.

But after trying pretty much every bar out there, I've finally found The One. Everyone, meet Primal Kitchen protein bars.

If you follow the keto diet, there's a good chance you've heard of Primal Kitchen. The brand's healthy pantry staples have developed a cult following-especially among keto dieters-because many of their products fit the high-fat, low-carb eating plan. Primal Kitchen's grass-fed collagen bars have been on supermarket shelves for some time, and while their nutritional profile is impressive, I'm personally not a big fan of the texture, which is definitely on the chewier side. But last year, the brand launched a new protein bar in three flavors (peanut butter, coconut lime, and almond spice), and I immediately fell in love. (Related: The Best Keto Protein Bars, According to Nutrition Pros)

Let me tell you about these bars, which I now buy in bulk and keep in both my pantry at home and desk drawer at work.

First, they're *actually* good for you. All three flavors boast recognizable ingredient lists and just 2 grams of sugar-the lowest I've seen in a bar. The subtle sweetness is thanks to natural sweeteners like honey and organic monk fruit extract (no sugar alcohols here). My go-to peanut butter flavor has 9 grams of protein from ingredients like cage-free eggs, flaxseed, and nuts, which helps keep me full between meals. They're gluten-, soy-, grain-, whey-, and dairy-free, as well as paleo- and keto-friendly. In other words, unless you're a vegan or have nut allergies, you can eat these bars. (Related: What You Need to Know About the Latest Alternative Sweeteners)

Most importantly, they're delicious. The texture is soft and slightly dense, kind of like a Reese's. (The closest bar I can compare them to in terms of texture is probably the Perfect Bar.) The peanut butter flavor tastes pretty much exactly as you'd expect; almond spice has hints of cinnamon, ginger, and nutmeg; and coconut lime delivers tropical vibes without tasting too much like a piña colada or a marg.

The only criticism I have about these bars is that they're a little on the small side. They're so delicious, but in four bites it's all over and I have to wait until the next day to get my fix. Primal Kitchen, can you please make a slightly larger version of this bar for your die-hard fans?! (Also, because I know you're wondering: Is It Healthy to Have a Protein Bar Every Day?)

The Primal Kitchen protein bars retail for $33 for 12, or about $2.75 a bar, which does make them a little pricier than some other brands. But as someone who's trying to watch her sugar intake, I'll happily pay a little extra to get the convenience of a bar without the sugar crash. All three flavors are currently sold out on Primal Kitchen's website, but you can still get them at Amazon and at Thrive Market.

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Comments (1)

brancole999
March 1, 2019
There is also a brand of keto protein bar called Stoka https://amzn.to/2VuMxS8 and is equally amazing too. High protein and fiber with zero sugar. Their vanilla almond is my favorite.