Rosé is so passé

By Macaela Mackenzie
Updated: June 17, 2016

It's officially summer. And that means long beach days, copious cutouts, rooftop happy hours, and the official kickoff to rosé season. (Psst... Here's The Definitive *Truth* About Wine and Its Health Benefits.) But thanks to an innovative bunch of winos in Spain, the hottest happy hour beverage this season might not be red, white, or rosé. It might wine? What the heck.

Six Spanish entrepreneurs-with no prior wine-making experience-teamed up with the University of the Basque Country and the food research department of the Basque Government and, after two years of research and development, created Gik, a red and white blend targeted towards Millennials and died a bright blue hue. (Millennials Are Drinking All the Wine, after all.)

According to the wine's website, Gik is meant to counteract some of the snobbery that often comes with wine culture. "We do not believe in wine tasting rules and we don't think that anybody should need to study the bible of enology to enjoy a glass of wine," they say.

Gik is made from a secret blend of red and white grapes predominantly sourced from vineyards surrounding Madrid, including the La Rioja, León, and Castilla-La Mancha regions. The blue hue comes from a combination of a pigment naturally found in grape skin called anthocyanin and indigo (which is a dye extracted from plants). With an added, calorie-free sweetener, Gik is similar to a sweet white wine like a reisling and is meant to be served cold. According to the founders, it pairs well with sushi, nachos and guac-making it perfect for a steamy summer night.

After a couple of years being sold exclusively in Spain, Gik is launching across European markets this summer. Bottles are currently retailing for about $11 USD, but if you're intrigued enough to the wine, you'll have to hop across the pond to give it a try-Gik won't be available stateside until after the European launch. (In the meantime, find out Which Wine You Should Drink, Based on Your Zodiac Sign.)


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