What The Heck Is Fitness Beer?
Gym-goers could soon kick back with a cold one post-workout if Brewstein, an alcoholic protein shake, gets the stamp of approval
After any p.m. workout, there comes an important decision: What should you reach for first-a protein shake or a beer? Years ago, Blake Konrardy started the habit of bypassing this decision and just double fist his recovery and therapy drinks. And, like most of us would, his friends mocked him mercilessly for his strange choice of post-workout nutrition. But then, Konrardy had an epiphany: fitness beer. (Surprisingly, Drinking Beer Post-Run Gets the Hydration Stamp of Approval.)
The entrepreneur sees a future where all fit-minded folk will kick back with a Brewtein-a brewski boosted with protein, that is. He designed the two beers specifically for weightlifters and their unique bulking-and-cutting regimen after discovering the sport himself and packing on 25 pounds of muscle. Brewtein, a hefty wheat ale, is the bulking beer and so has higher calories and carbs to help you gain weight. Nutribeer, on the other hand, is a light lager designed to help you cut calories and weight. (Until then, go for these 20 Bikini-Friendly Beers.)
"Ultimately, you have to find something you are truly passionate about. For me, that is the intersection of your workout and your weekend," he told Vice's Munchies blog.
If combining beer with working out seems a little crazy, that's because it is. "I will say there is a big difference between having a few drinks playing softball, which is a great time, and downing a six-pack before attempting your max bench press," Konrardy said, adding wryly, "I wouldn't recommend the latter." (But now we're picturing it so... thanks?)
And to emphasize his dedication to workouts with all the fun of a weekend, he even offers a three pound beer koozie shaped like a dumbbell to people who donate to his Kickstarter. He's already started a company to sell the beers, Supplemental Brewing, and is making plans for a chain of brew-pubs designed specifically for health nuts where they can have their pizza and eat it too. ("One of our main dishes being chicken-crust Mexican pizza which is 100 times more delicious than it sounds, with low carbs!" he enthused.)
No word yet on how it'll taste (fingers crossed it's not just a shake and beer put in a blender) or how much alcohol content it'll contain, but it's all weird enough that it might just work. After all, there are enough protein-themed "desserts" to fill their own grocery aisle-so why not beer too? Our only request is that when it opens, he invites us out for a drink. And we'd like to try that chicken-crust pizza thing too.