This Limited-Edition Cheez-It Box Comes with Wine, So Grab Your Picnic Basket
Talk about a dream come true.
Raise your hand if you've ever opted for boxed wine and Cheez-Its over traditional (and much classier) bottled wine and gourmet cheese.
Turns out, this seemingly déclassé alternative is actually pretty genius—so much so that Kellogg, Cheez-Its' manufacturer, picked up on the trend and partnered with House Wine to make an all-in-one, wine-and-cheese-cracker box of your dreams. (Related: 13 Can't-Go-Wrong Wine and Cheese Pairings)
"Many of our fans were already exploring pairing different wines with Cheez-It," Jeff Delonis, senior marketing director for Kellogg's U.S. Snacks division, said in a press release. "Just like wine and cheese, you can pair the real cheese inside each Cheez-It flavor with the perfect wine complement and find a pair to enjoy all summer long."
So what does this combo look like exactly? Half of this delightful box (which comes with a spout, BTW) will contain 100 ounces (or four bottles) of House Wine's Red, which is a 50-50 blend of cabernet sauvignon and merlot. The other half will be stuffed with original flavor Cheez-Its. Needless to say, there will be plenty to share amongst a group of friends. (See: This Instagram Account Will Show You How to Make Cheese Boards Like a Food Stylist)
Not a red wine person? No worries—Cheez-It and House Wine created other custom wine-and-cheese pairings to suit your tastes. For example, the brands recommend pairing White Cheddar Cheez-Its with House Wine's Rosé, or Extra Toasty Cheez-Its with House Wine's Sauvignon Blanc.
This package of fun will be sold for $25 each on Original House Wine's website starting Thursday, July 25 at 5 p.m. EST. Note: This is a limited-edition offer, so mark your calendars if you really want to snag one.