Chipotle Might Soon Start Offering Breakfast Burritos
Why hasn't this happened sooner?
This story originally appeared on FoodandWine.com by Emily Price.
Chipotle is looking to embrace some of the practices that have made its fast-food competitors successful, namely offering breakfast and a drive-thru option.
Billionaire Chipotle investor Bill Ackman spoke about the chain during a conference Tuesday, suggesting there were a number of opportunities for improvement for Chipotle, including introducing desserts and breakfast options as well as extending store hours and introducing more drive-thru windows.
According to Bloomberg, Ackman said that "There hasn't been innovation at Chipotle in a decade," a fact that needs to change.
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