Why hasn't this happened sooner?

By Food & Wine
Photo: Joe Raedle/Getty Images

This story originally appeared on FoodandWine.com by Emily Price.

Chipotle is looking to embrace some of the practices that have made its fast-food competitors successful, namely offering breakfast and a drive-thru option.

Billionaire Chipotle investor Bill Ackman spoke about the chain during a conference Tuesday, suggesting there were a number of opportunities for improvement for Chipotle, including introducing desserts and breakfast options as well as extending store hours and introducing more drive-thru windows.

According to Bloomberg, Ackman said that "There hasn't been innovation at Chipotle in a decade," a fact that needs to change.

Chipotle appointed a new CEO, Brian Niccol, in February. He joined the company from Taco Bell where he was credited with a number of the chain's "innovations" including the Doritos Locos Tacos.

For more on what you're favorite fast(er) food brands are up to check out:


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