The internet has a few things to say about the company's big move.

By Faith Brar

This morning, a McDonald's in Lynwood, CA, flipped its trademark golden arches upside down, so the "M" turned into a "W" in celebration of International Women's Day. (Mattel also just rolled out 17 role models as Barbies to celebrate the day.)

The chain's spokesperson, Lauren Altmin, told CNBC that the move was intended to "[celebrate] women everywhere."

"We have a long history of supporting women in the workplace, giving them the opportunity to grow and succeed," Altmin said. "In the U.S., we take pride in our diversity and we are proud to share that today, six out of 10 restaurant managers are women."

Select McDonald's locations across the nation will also have special packaging for food, emblazoned with the inverted arches. They'll also appear on some employees' hats and t-shirts, and the logo will be changed on all of the company's social media channels.

"For the first time in our brand history, we flipped our iconic arches for International Women's Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants," Wendy Lewis, McDonald's chief diversity officer, said in a statement. "From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners we're committed to their success." (Related: McDonald's to Announce Improved Commitment to Nutrition)

Several people pointed to the hypocrisy of the chain celebrating International Women's Day while being notoriously known to underpay its staff.

"You could also provide livable wages, better benefits, equal pay, legitimate career paths for the future, paid maternity leave…Or you can flip a logo upside down that works too," one user wrote.

Another user mirrored similar emotions saying: "This is OBVIOUSLY a publicity stunt and you could have used the money spent for this to give your female workers a bonus or a raise."

Others noted how McDonald's should think about upping their minimum wage to $15 and offer more career advancement opportunities to truly show their support for women.

As of right now, McDonald's has not announced plans to make a donation as part of this initiative, which has also lead to further criticism. Brands like Johnnie Walker, on the other hand, released a "Jane Walker" bottle, donating $1 per bottle toward charities benefiting women. Brawny replaced Brawny Man with women and promised to donate $100,000 to Girls, Inc., a nonprofit dedicated to teaching women leadership and financial skills.


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