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What Is Blue Majik and Is This Colorful Food Trend Healthy?


Photo: Instagram/@purely_elizabeth

If you're up-to-the-minute when it comes to foods trends (whether or not you actually participate in them), you've probably seen evidence of Blue Majik by now. Maybe you didn't know there was a name for those bright blue açaí bowls you've seen on your feed or for that blue juice at your local smoothie joint, but this colorful powder is changing the food scene everywhere. (An easy way to get in on the magic are these Blue Majik lattes, which are great for when you want to switch it up from your go-to matcha green tea latte.)

So, what is Blue Majik, exactly?

First, Blue Majik is used as a common noun. But it's actually a branded powder product that is claimed to be a unique spirulina extract. "Spirulina is blue-green bacteria sometimes called 'blue-green algae,' and a type of seaweed," says Maggie Moon, M.S., R.D., author of The MIND Diet.

Blue Majik is pricey—$61 for 50 grams on Amazon—but the appeal is clear. "Naturally blue foods have a health halo: Think of blueberries or purple potatoes," says Moon, which have science-backed nutrition bonus points. (Discover more different colored vegetables that pack a nutrition punch.)

But are there any health benefits behind that bright blue hue?

Should you try Blue Majik?

Because it's derived from spirulina, which is packed with B vitamins, minerals, and a surprisingly nice dose of protein, there are some health benefits to the neon food trend. (BTW, did you know that the unicorn food trend also uses the blue powder?)

Plus, it gets its beautiful blue hue from C-phycocyanin, a protein that has been shown to have antioxidant qualities and to reduce inflammation, as shown in a 2016 study in the journal Evidence-Based Complementary and Alternative Medicine.

It's not all rainbows though. Moon says that since the blue-green algae is essentially a bacteria, it can upset some people's stomachs and cause not-so-pleasant side effects such as "mild nausea, stomach upset, fatigue, and dizziness." If you try Blue Majik and your body just isn't loving the trend as much as the internet is, it's definitely OK to skip out on this one. (Hey, you can always switch to a pitaya smoothie bowl instead.)

Learn how to eat Blue Majik.

You might think Blue Majik is only for smoothies and cold-pressed juices. But you can also use it in chia bowls, pasta dishes, sauces, and more. And you can always mix it into a spread such as light cream cheese and hop on that mermaid toast trend.

"Smoothies are a great way to mask the flavor" if you aren't a seaweed girl, says Moon. "You could add a teaspoon to a green smoothie with spinach, pineapple, fresh ginger, and pomegranate juice," she says. Or make a smoothie bowl and take a little extra time to scoop up the good stuff (but not before snapping a pic, duh).


Started the Whole 30 today! Had to say goodbye to my favorite #smoothiebowl for breakfast. Today was eggs, and tomorrow is eggs, and the day after that. Breakfasts are so difficult when I can’t rely on oatmeal, smoothies or toast! Anyone have any good Whole 30 breakfast recipes/ideas that got them through? . . . . #bluemajik #bluemajike3live #healthybreakfast #healthyeating #cleaneating #cleaneatingideas #smoothietime #smoothies #spirulina #turquoise #abmfoodie #bhgfood #tcmlivingwell #theeverygirl #foodblogfeed #huffposttaste #ihavethisthingwithblue #thatsgoodhousekeeping #sugarandclothloves #breakfastbowl #breakfastideas #smoothiebowladdict #bluefood #abmlifeiscolorful #turquoisesmoothie #superfood #fruitsmoothie #colorfulfood #breakfastloversmagazine

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Blue Majik chia seed pudding makes a quick breakfast that's high in healthy fats and filling protein. Toss in some berries for antioxidants and fiber. Add it to oatmeal or Greek yogurt as another fun twist on a protein-packed morning staple.


Keeping cool with these chia parfait! We've been having such a beautiful autumn. Has it been warm where you are? . . Here are some fluctuating facts about climate change: . . climate change is caused by green house gases that trap some of the earth's gear. About 80 percent of greenhouse emissions are from carbon dioxide. . . since 1880, the Earth has warmed 1.4°F (0.8°C) on average - which can be the difference between an ice cube or a puddle of water. . . a changing climate means butterflies live in new areas as the temperate warms. Two thirds of the 35 butterfly species in Europe have moved northward as far as 150 miles (240km) in recent decades. . . climate change might increase the cost of chocolate by making it hard or impossible to grow in west Africa. . . . This chia parfait: bottom layer: a tsp of maple syrup and a tsp of blue agave syrup, bluemajik, chia seeds, cocoa butter and almond milk. middle layer: smoothie with two bananas, #bluemajik, a few blueberries and coconut whip. top layer: coconut whip. . . . Thank you to @smoothiebowl and @smoothies_of_ig and @fitnessandsportsgirls for featuring my blue bowls yesterday! . . I'm sure many of you know Sara! @shisodelicious. She has such a brilliant feed. Please check out her latest post on #onigirl for #worldfoodday! Such a wonderful effort to feed children. . . . . Have an amazing start to your week! . . . . . . . . . . . ________________________________ #ahealthynut#bestofvegan#plantstrong#picoftheday#foodstyling#vegan#vegansofig#thrivemags#feedfeed#kaylaitsines #yoga#pilates#abs#core#strengthtraining#autumn#blue#chiapudding #parfait#blueberries #dairyfree#glutenfree#igfitness#sugarfree#banana#smoothie#organic . . .

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But don't forget to look beyond the glass or bowl. "Use the fishiness to your advantage, and add it to tomato sauces or pestos that will be used on fish," says Moon. Or add pitaya powder and spirulina to sticky rice for one creative way to enjoy sushi that has nothing to do with raw fish.


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You can use Blue Majik to make a sweeter sauce for pancakes, waffles, crêpes, and more. Add it to desserts such as a cheesecake or yogurt popsicles as it'll blend well with the creamy, rich texture.

When all else fails, there's always the toast trend to fall back on. Topping a slice with something sparkly, playful, and bright blue is always a fun way to kick basic bread up a notch.



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