The healthy foods seller plans to open a new line of grocery stores offering high-quality, fresh food for shoppers on a budget

By Kylie Gilbert
Advertisement
Whole Foods

We love us some Whole Foods, but our addiction to their high-quality and hard-to-find-elsewhere brands can do some serious damage to our bank accounts (there's a reason the chain is nicknamed Whole Paycheck!). So when we heard Whole Foods was planning to launch a new "complementary brand" geared towards the needs of millennials (read: cheaper), we could hardly contain our joy.

"We are excited to announce the launch of a new, uniquely-branded store concept unlike anything that currently exists in the marketplace," said Walter Robb, co-chief executive officer of Whole Foods Market in a press release. "Offering our industry leading standards at value prices, this new format will feature a modern, streamlined design, innovative technology and a curated selection. It will deliver a convenient, transparent, and values-oriented experience geared toward millennial shoppers, while appealing to anyone looking for high-quality fresh food at great prices."

While we don't really know what this "values-oriented experience" entails yet, we certainly appreciate the effort to make fresh, organic food available to health-minded, budget-friendly millennials-and we think even those born after 1980 will be on board.

The press release states that they plan to begin opening stores next year, and promises more details to come before the end of the summer. Any guesses on a name for the chain? (Until then, here's 44 Foods Under $1 to help lower your grocery bill.) Our stomachs (and wallets) can hardly wait!

Comments (2)

Anonymous
November 3, 2018
hey i found a rapid weight loss program that can help you lose up to 23 pounds of pure body fat in just 3 weeks!!! watch this video here -> 3weeksdiets.net
Anonymous
October 27, 2018
Did you know there’s a “deep detox” you can do first thing in the morning to burn more fat? you can burn 1.2lbs daily and It only takes 13-seconds! watch this video : flatbelydetox.net