Isabel Calkins

isabel calkins mata headshot
Title: Writer
Education: New York University
Location: Seattle, Washington

Isabel Calkins Mata is a storyteller, producer, and creative director. She previously worked on the marketing teams of L'Oreal's Urban Decay Cosmetics and Maybelline New York. Isabel has also held editorial roles at CNNMoney, Her Campus Media, and Cosmopolitan. She now blends her branding and content direction experience as the founder and CEO of Rumination Storytellers, a creative marketing agency, while continuing to craft compelling editorial content. Originally from Rochester, New York, Isabel currently lives in Seattle with her husband, Richard, and their three cats.


  • Host of the mental health podcast Being Yourself Loudly
  • 7+ years of experience working as a writer and marketing specialist


Isabel received a bachelor's degree in global liberal studies with a concentration in contemporary culture and creative production from New York University.

About Shape

Shape is an award-winning digital fitness, wellness, and beauty destination that offers inclusive, trusted, and empowering expert-led guidance and advice for anyone at any point in their wellness journey. Our library of more than 11,000 stories reaches more than 7 million readers monthly who want to prioritize their health, have fun, and lead an active lifestyle while also cutting through the noise of quick fixes and unvetted fads.

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